Ollie Jones, Vice President of Strategic Sales at Sondrel, has worked extensively across Europe, North America and Asia and has held a variety of commercial leadership roles in FTSE 100, private equity owned and start-up companies.
Most recently Ollie was Chief Commercial Officer for an EV battery start up where he led the acquisition… Read More
This is our third year working with Sondrel and it has been a great experience. I have always been fascinated with the ASIC business and put a full chapter about it in our first book “Fabless: The Transformation of the Semiconductor industry.” Companies like Sondrel enabled our move to the fabless model and now they … Read More
Dan is joined by Graham Curren, CEO of ASIC provider Sondrel. Graham founded Sondrel in 2002 after identifying a gap in the market for an international company specialising in complex digital IC design. Prior to establishing Sondrel, Graham worked in both ASIC design and manufacturing before joining EDA company, Avant! Corporation.… Read More
The advancements in deep submicron technology and adding multiple functionalities to reduce costs combined with scaling existing operations means that SoC designs become ever more complex. The biggest driving factors to go below the 16nm process node are the decrease in power and the increase in performance … Read More
In sports, we’re all familiar with how even a team with the best individual players for every role needs to be coordinated as a team to win a championship. In healthcare, a patient is better served with a well-trained primary physician to coordinate with the various medical specialists. The field of semiconductors involves a series… Read More
Sondrel is the trusted partner of choice for handling every stage of an IC’s creation. Its award-winning define and design ASIC consulting capability is fully complemented by its turnkey services to transform designs into tested, volume-packaged silicon chips. This single point of contact for the entire supply chain… Read More
Sondrel just released a position paper on how to model and design a complex ASIC. We have been following Sondrel for the past year and I have found their collateral to be excellent. Here is the position paper overview, a description of the new Sondrel modeling tool, the 10 steps, and of course a link to download the paper:
Overview
It… Read More
Dan and Mike are joined by Graham Curren, founder and CEO of ASIC specialist Sondrel. Graham discusses the challenges of designing ASICs at the leading edge from a technology, design team and customer perspective. He explores where the real challenges are in building these types of chips and how Sondrel meets those challenges.… Read More
When we think about Compute and AI SoCs, we often focus on the huge numbers of calculations being carried out every second, and the ingenious IPs that are able to reach such high levels of performance. However, there also exists a significant challenge in keeping the vast quantities of data flowing around the chip which is solved … Read More
It has been my pleasure to interview Graham Curren, CEO of Sondrel. A veteran of the Electronics Design industry, he founded Sondrel in 2002 to provide digital ASIC designs.
How did you aim to differentiate Sondrel when you started?
My view of the market was that there were a lot of small design companies and also huge in-house design… Read More
