The Financial Brand Forum 2024

The Financial Brand Forum 2024
by Admin on 02-07-2024 at 8:45 pm

Join over 3,000 senior executives at the biggest conference on marketing, CX, data analytics, AI, and digital growth strategies in the banking world!

The Financial Brand Forum is the fastest growing and most prestigious annual conference in banking.

  • 1 out of every 11 retail banking institutions in the U.S. attend the Forum
  • Two
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OCF shows there may be hope for IoT consortia yet

OCF shows there may be hope for IoT consortia yet
by Don Dingee on 03-02-2016 at 4:00 pm

The recent launch of the Open Connectivity Foundation (OCF) was met first with a wave of “oh good, another IoT consortium”, then “phew, it’s just a rebrand of the OIC”, followed by a bit of confusion over why a few AllSeen Alliance players and some other names jumped in. Is it just a marketing ploy, or is there more to this?… Read More


Intel reaches for all-new experience at CES2016

Intel reaches for all-new experience at CES2016
by Don Dingee on 01-06-2016 at 1:30 pm

When Gary Shapiro introduced Brian Krzanich for Intel’s keynote at #CES2016, he just possibly may have been the last person to say “Moore’s Law” outside of a museum ever again. Krzanich was about to take Intel into new territory, where “Copy Exactly” and tick-tock also don’t matter.… Read More


It’s Always Good If the Customer Is Arguing

It’s Always Good If the Customer Is Arguing
by Paul McLellan on 07-04-2014 at 2:41 am

I’ve never been in sales. Never “carried a bag”. But I have run sales forces and I have spent a lot of time in marketing, guiding sales forces. Well, herding cats comes to mind, but cats don’t have commission plans. Engineers say sales people are emotional, and ego-driven, but change their commission plans… Read More


Phil Bishop and marketing at Magma

Phil Bishop and marketing at Magma
by Paul McLellan on 09-15-2011 at 4:59 pm

Earlier in the week I met with Phil Bishop, who is the corporate VP of worldwide marketing at Magma.

I started by asking him where he came from. He originally started as a designer at Motorola in microprocessors and microcontrollers. Then he moved to Silicon Compiler Systems (remember them?) who ended up being acquired by Mentor.… Read More