What Do You Do When You Are Not Designing?

What Do You Do When You Are Not Designing?
by Paul McLellan on 04-30-2014 at 10:07 pm

DAC is coming up in a month (OMG less than 4 weeks and we are so not ready I hear a hundred marketing people cry out). That gives you four weeks (and a couple of days) to tell Mentor what you do in your spare time that you are passionate about (spare time, I hear a hundred engineers cry out, what is that?) and you could win $300.

For DAC, Mentor… Read More


Social Media at Atrenta

Social Media at Atrenta
by Daniel Payne on 03-27-2014 at 11:01 pm

Atrentais well-known for their SpyGlass software that enables SoC engineers to run early design analysis on RTL code and create a hardware virtual prototype for analysis prior to implementation. Visiting their website you quickly see that social media plays an important role in connecting with engineers as links for Facebook,… Read More


ARM and a LEG

ARM and a LEG
by Paul McLellan on 11-01-2012 at 5:09 pm

I went to Warren East’s keynote speech at ARM Techcon today. There had been some hints earlier in the week that some significant announcements would be made and, while they were not earth-shattering, I think that they will be significant in the long term.

One interesting thing that Warren pointed out is that the ARM partner… Read More


Powering the Platforms: ARM’s 2012 Approach

Powering the Platforms: ARM’s 2012 Approach
by Don Dingee on 02-08-2012 at 4:30 pm

A client turned me on to a great new book, “The Age of the Platform” by Phil Simon. It’s about how Amazon, Apple, Facebook, and Google have radically transformed the landscape. For me, it’s not just social networking – it’s social computing, changing how things are designed.

I’m borrowing this right from Phil’s… Read More


Mobile 2Drive Semi 4Ever!

Mobile 2Drive Semi 4Ever!
by Daniel Nenni on 10-30-2010 at 12:07 am

In case you didn’t notice, TSMC’s communications revenue jumped 22% last quarter for a total revenue share of 42%, and that is just the tip of the iceberg for mobile internet. According to the global marketing research company Nielsen, double digit mobile internet adoption rates are the new normal and will continue to be so in the… Read More