Senior Marketing Analyst & Operations Specialist – India

Key Responsibilities:

Marketing Analytics:

• Lead the development of ad hoc and recurring reports to evaluate campaign performance, customer behavior, and marketing ROI.
• Build and maintain interactive dashboards and visualizations using Power BI or equivalent tools.
• Conduct advanced SQL queries to extract and analyze data from multiple sources.
• Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
• Deliver insights and strategic recommendations to senior leadership using advanced PowerPoint presentations.
• Utilize Forrester’s B2B Revenue Waterfall™ to align marketing and sales efforts around customer value and maximize revenue potential.

Marketing Operations:

• Optimize marketing workflows, campaign execution, and reporting processes.
• Manage and improve marketing data infrastructure and integration across platforms (CRM, automation tools, BI systems).
• Leverage tools like Alteryx (or equivalent) for data preparation, automation, and operational efficiency.
• Collaborate with cross-functional teams to ensure alignment between marketing strategy and execution.
• Support budget tracking, resource planning, and performance measurement across marketing initiatives.

Required Qualifications:

• Bachelor’s or master’s degree in marketing, Business Analytics, Data Science, or a related field.
• 7+ years of experience in marketing analytics, marketing operations, or a related role.
• Proficiency in SQL , Power BI (or Tableau), Excel , and PowerPoint .
• Experience with Alteryx or similar data automation tools.
• Strong understanding of marketing technology stacks and data flows.
• Proven ability to manage stakeholders and influence decision-making.
• Demonstrated business acumen and strategic thinking.

Preferred Qualifications:

• Experience in a leadership or mentorship role within marketing analytics or operations.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).