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U.S. Automakers Broadening Search for Talent and R&D As Electronics Take Over Vehicles

U.S. Automakers Broadening Search for Talent and R&D As Electronics Take Over Vehicles
by Tony Hayes on 10-06-2022 at 6:00 am

DOCKLANDS3

The auto industry isn’t for the faint of heart in late 2022. As Deloitte recently explained, chip shortages, supply chain bottlenecks, unpredictable consumer demand and the industry overhaul mandated by the rise of EVs are all creating unprecedented turmoil in this key sector. One particularly pressing challenge is the ongoing… Read More


Siemens EDA Discuss Permanent and Transient Faults

Siemens EDA Discuss Permanent and Transient Faults
by Bernard Murphy on 10-05-2022 at 6:00 am

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This is a topic worth coverage for those of us who aim to know more about safety. There are devils in the details on how ISO 26262 quantifies fault metrics, where I consider my understanding probably similar to other non-experts: light. All in all, a nice summary of the topic.

Permanent and transient faults 101

The authors kick off … Read More


Super Cruise Saves OnStar, Industry

Super Cruise Saves OnStar, Industry
by Roger C. Lanctot on 10-02-2022 at 6:00 pm

Super Cruise Saves OnStar Industry

Listen in on any automotive podcast, earnings call, or attend any automotive industry event and you will hear about “software defined” cars and “service oriented architectures.” This euphemistic terminology obscures the reality that cars in most major markets are almost universally connected – even if the owners of those … Read More


Arm and Arteris Partner on Automotive

Arm and Arteris Partner on Automotive
by Bernard Murphy on 09-28-2022 at 6:00 am

Arteris Arm partnership

Whenever a new partnership is announced, the natural question is, “why?” What will this partnership make possible that wasn’t already possible with those two companies working independently? I talked yesterday with Frank Schirrmeister of Arteris on the partnership. (Yes, Frank is now at Arteris). And I just got off an Arm press… Read More


The Truly Terrifying Truth about Tesla

The Truly Terrifying Truth about Tesla
by Roger C. Lanctot on 09-21-2022 at 2:00 pm

The Truly Terrifying Truth about Tesla

When I think about Tesla’s impact on the wider automotive industry, I conjure images of auto CEOs waking up in the middle of the night in cold sweats. It isn’t just that Tesla virtually or actually gets away with murder, it’s that the level of impunity is almost completely unchallenged by regulators and is actually celebrated by consumers… Read More


GM Should BrightDrop-Kick Cruise

GM Should BrightDrop-Kick Cruise
by Roger C. Lanctot on 09-18-2022 at 6:00 pm

GM Should BrightDrop Kick Cruise

The GM Authority newsletter informed us last week that General Motors’ BrightDrop commercial vehicle group was planning to adopt autonomous vehicle technology created by GM-owned Cruise Automation for its delivery vans. Days later, Cruise CEO Kyle Vogt announced plans to bring its nascent autonomous taxi service to Phoenix… Read More


Ultra-efficient heterogeneous SoCs for Level 5 self-driving

Ultra-efficient heterogeneous SoCs for Level 5 self-driving
by Don Dingee on 09-14-2022 at 6:00 am

Ultra-efficient heterogeneous SoCs target the AI processing pipeline for Level 5 self-driving

The latest advanced driver-assistance systems (ADAS) like Mercedes’ Drive Pilot and Tesla’s FSD perform SAE Level 3 self-driving, with the driver ready to take back control if the vehicle calls for it. Reaching Level 5 – full, unconditional autonomy – means facing a new class of challenges unsolvable with existing technology… Read More


GM Buyouts: Let’s Get Small!

GM Buyouts: Let’s Get Small!
by Roger C. Lanctot on 09-11-2022 at 6:00 am

GM Buyouts Lets Get Small

“I sell new cars to legitimize my used car business.”  – Wes Lutz, president Extreme Chrysler/Dodge/Jeep, RAM Inc., Jackson, Mich. National Automobile Dealer Association board member

Since taking over at General Motors, CEO Mary Barra has made many radical adjustments in the company’s international footing in the interest… Read More


MAB: The Future of Radio is Here

MAB: The Future of Radio is Here
by Roger C. Lanctot on 09-04-2022 at 6:00 am

MAB The Future of Radio is Here 1

Good story telling is what helps drive change, engage consumers, and define progress. Steve Newberry, CEO of Quu, is a master of the craft.

He told two stories, in particular, at the Michigan Association of Broadcasters event last week in Traverse City, Mich. The first story was to simply note for the broadcasters in attendance

Read More

GM: Where an Option is Not an Option

GM: Where an Option is Not an Option
by Roger C. Lanctot on 08-28-2022 at 10:00 am

GM Where an Option is Not an Option

How does a General Motors executive react when they get a transfer to work at OnStar? “What am I going to tell my partner?”

Twenty-six years after its founding, OnStar remains an appendage to GM – a team set apart from the heart and soul of the larger company. Team members assert that the group is profitable, thanks to millions of GM… Read More