The auto industry isn’t for the faint of heart in late 2022. As Deloitte recently explained, chip shortages, supply chain bottlenecks, unpredictable consumer demand and the industry overhaul mandated by the rise of EVs are all creating unprecedented turmoil in this key sector. One particularly pressing challenge is the ongoing… Read More
Siemens EDA Discuss Permanent and Transient Faults
This is a topic worth coverage for those of us who aim to know more about safety. There are devils in the details on how ISO 26262 quantifies fault metrics, where I consider my understanding probably similar to other non-experts: light. All in all, a nice summary of the topic.
Permanent and transient faults 101
The authors kick off … Read More
Super Cruise Saves OnStar, Industry
Listen in on any automotive podcast, earnings call, or attend any automotive industry event and you will hear about “software defined” cars and “service oriented architectures.” This euphemistic terminology obscures the reality that cars in most major markets are almost universally connected – even if the owners of those … Read More
Arm and Arteris Partner on Automotive
Whenever a new partnership is announced, the natural question is, “why?” What will this partnership make possible that wasn’t already possible with those two companies working independently? I talked yesterday with Frank Schirrmeister of Arteris on the partnership. (Yes, Frank is now at Arteris). And I just got off an Arm press… Read More
The Truly Terrifying Truth about Tesla
When I think about Tesla’s impact on the wider automotive industry, I conjure images of auto CEOs waking up in the middle of the night in cold sweats. It isn’t just that Tesla virtually or actually gets away with murder, it’s that the level of impunity is almost completely unchallenged by regulators and is actually celebrated by consumers… Read More
GM Should BrightDrop-Kick Cruise
The GM Authority newsletter informed us last week that General Motors’ BrightDrop commercial vehicle group was planning to adopt autonomous vehicle technology created by GM-owned Cruise Automation for its delivery vans. Days later, Cruise CEO Kyle Vogt announced plans to bring its nascent autonomous taxi service to Phoenix… Read More
Ultra-efficient heterogeneous SoCs for Level 5 self-driving
The latest advanced driver-assistance systems (ADAS) like Mercedes’ Drive Pilot and Tesla’s FSD perform SAE Level 3 self-driving, with the driver ready to take back control if the vehicle calls for it. Reaching Level 5 – full, unconditional autonomy – means facing a new class of challenges unsolvable with existing technology… Read More
GM Buyouts: Let’s Get Small!
“I sell new cars to legitimize my used car business.” – Wes Lutz, president Extreme Chrysler/Dodge/Jeep, RAM Inc., Jackson, Mich. National Automobile Dealer Association board member
Since taking over at General Motors, CEO Mary Barra has made many radical adjustments in the company’s international footing in the interest… Read More
MAB: The Future of Radio is Here
Good story telling is what helps drive change, engage consumers, and define progress. Steve Newberry, CEO of Quu, is a master of the craft.
He told two stories, in particular, at the Michigan Association of Broadcasters event last week in Traverse City, Mich. The first story was to simply note for the broadcasters in attendance
GM: Where an Option is Not an Option
How does a General Motors executive react when they get a transfer to work at OnStar? “What am I going to tell my partner?”
Twenty-six years after its founding, OnStar remains an appendage to GM – a team set apart from the heart and soul of the larger company. Team members assert that the group is profitable, thanks to millions of GM… Read More
Rapidus, IBM, and the Billion-Dollar Silicon Sovereignty Bet