Virtual Emulation Extends Debugging Over Physical

Virtual Emulation Extends Debugging Over Physical
by Pawan Fangaria on 12-13-2014 at 7:30 am

Amid burgeoning complexity of SoC verification with ever increasing hardware, software and firmware content, verification engineers are hard pressed with learning multiple tools, technologies and methodologies and still completing SoC verification with full accuracy in time. The complexity, size and diversity of SoC … Read More


‘Tis the season for 4K UHD and HEVC

‘Tis the season for 4K UHD and HEVC
by Don Dingee on 11-26-2014 at 4:00 pm

4K UHD TVs were all dressed up at CES 2014 with no content to show. The good news for the 2014 holiday season is the industry has converged on one set of standards for display, interfacing, and encoding, so consumers should not be left marooned in an instant replay of the 3DTV hype-crash cycle. It may be a bit longer before everyone can… Read More


Qualcomm Enters Server CPU Market

Qualcomm Enters Server CPU Market
by Paul McLellan on 11-19-2014 at 6:00 pm

Fresh from the leaked memo that Intel is merging its mobile business into its PC client group, Qualcomm is going the other way and has confirmed that it is entering the ARM server CPU market, an announcement made at its analyst day earlier today.

This is a major trend that less than a month ago I reported from the Linley microprocessor… Read More


Atmel, IoT and CryptoAuthentication

Atmel, IoT and CryptoAuthentication
by Paul McLellan on 11-19-2014 at 7:00 am

One of the companies that is best positioned to supply components into the IoT market is Atmel. For the time being most designs will be done using standard components, not doing massive integration on an SoC targeted at a specific market. The biggest issue in the early stage of market development will be working out what the customer… Read More


Intel Quits Mobile

Intel Quits Mobile
by Paul McLellan on 11-18-2014 at 5:00 pm

It happened today. As I have predicted for over a year, Intel would not be successful in mobile and would be forced to exit the market. Last quarter they lost $1B on revenues of $1M (as Dave Barry would say, I am not making this up, that M is not a typo). They ship “contra revenue” with their chips for the tablet market, meaning… Read More


Microprocessors: Will ARM Rule the World?

Microprocessors: Will ARM Rule the World?
by Paul McLellan on 10-30-2014 at 12:00 pm

Last week was the Linley Microprocessor Conference. Not the mobile one, which I find the most interesting since smartphones are such a bit part of what drives process technology these days, this is the one focused on networking and servers. But increasingly both markets are being driven by the same thing, namely mobile data. In … Read More


Viva the New Industrial Revolution! What Etsy, 3D Printing, and Kickstarter Means to Semiconductor Companies?

Viva the New Industrial Revolution! What Etsy, 3D Printing, and Kickstarter Means to Semiconductor Companies?
by Charles DiLisio on 10-29-2014 at 4:00 pm

The world is changing and IC companies need to adapt to this to stay competitive — moving to systems (hardware and software) vs. just product (hardware). Three key trends that are underway that change the way IC vendors need to think about their customer and the customer’s customer:

  • Markets are Fragmenting: We are moving away from
Read More

Demler: Quad Core is Just For Marketing; Intel Will Not Succeed in Mobile

Demler: Quad Core is Just For Marketing; Intel Will Not Succeed in Mobile
by Paul McLellan on 10-15-2014 at 9:00 pm

At Memcon today Mike Demler of the Linley Group (and coincidentally someone who used to work for me back at Cadence and who now run Memcon, small world) gave an interesting presentation on Trends in Mobile Processors. A mobile application processor (AP) is a highly integrated SoC to run the applications in a mobile device. Mostly… Read More


CASPA, ARM and the Internet of Things

CASPA, ARM and the Internet of Things
by Paul McLellan on 10-12-2014 at 7:01 am

Today I was at the Chinese-American Semiconductor Professionals’ Association conference and dinner. Simon Segars, CEO of ARM, gave the dinner keynote. Somewhat surreally, it was in the same room in the same conference center two weeks ago that he gave they keynote at ARM TechCon. In another coincidence, Mike Muller of … Read More


Maker Movement Embraced by Major Semiconductor Companies

Maker Movement Embraced by Major Semiconductor Companies
by Tom Simon on 10-09-2014 at 10:00 pm

How the Arduino Changed Embedded System Development Forever

In 2005 with the development of the Arduino, everything changed for people building things that required a microcontroller. The Arduino brought with it a low price standard, and open, hardware platform and an easy to use open source development environment. It was … Read More