Sometimes the hardest thing about bringing a new idea to fruition is overcoming the inertia to get started with a proof-of-concept. You must be able to put together enough parts of the solution to prove to those controlling budgets that an idea has merit and is worth taking to the next level. It’s a bit of a chick-vs-egg scenario as … Read More
There are two interesting transformations that are currently taking place inside the semiconductor industry: First, systems companies (not chip companies) are now driving the semiconductor industry. Second, IoT focused chips are accelerating design starts. The result is what I would call the Custom SoCs for IoT Revolution!… Read More
The automotive industry has reached a new era marked by giant initiatives like infotainment, connected car and semi-autonomous vehicles. And no one seems more excited than the MCU guys who have been a part and parcel of in-car electronics for the past two decades. However, the humble microcontroller is going through a profound… Read More
