What is Inside the iPhone 7?

What is Inside the iPhone 7?
by Daniel Nenni on 08-20-2016 at 7:00 am

TSMC is the bellwether for not only the foundry business, since they are the dominant player, but also the semiconductor industry as a whole. You could also argue that TSMC is a sneak peek into the world economy since they build capacity based on their customer’s forecasts and the world now revolves around semiconductors.

The other… Read More


2016 Samsung Foundry Update!

2016 Samsung Foundry Update!
by Daniel Nenni on 01-30-2016 at 9:30 am

When sketching out the chapters for our book “Mobile UnLeashed” we sought out the events and technology that empowered the mobile devices that literally changed our world. One of the companies that enabled this change of course is Samsung. Cleverly embedded in chapter 8 “To Seoul, via Austin” is the story of how Samsung got into … Read More


SoC and Foundry Update 2H 2015!

SoC and Foundry Update 2H 2015!
by Daniel Nenni on 09-01-2015 at 10:00 pm

Rarely do I fly first class but I did on my recent trip to Asia. It was one of the new planes with pod-like seats that transforms into a bed. The flight left SFO at 1 A.M. so I fell asleep almost immediately missing the first gourmet meal. About half way through the flight I found myself barely awake staring straight up and what do I see? STARS!… Read More


Why Qualcomm Lost Samsung and Will Get Them Back!

Why Qualcomm Lost Samsung and Will Get Them Back!
by Daniel Nenni on 08-12-2015 at 12:00 pm

2016 will be a banner year for the System on Chip (SoC) industry. For the first time we will have leading edge SoCs (Apple, Qualcomm, Samsung) on the same manufacturing process enabling a true Apples to Apples comparison. Unfortunately, how we got there is being misrepresented by the media and analysts but that is Situation Normal… Read More


TSMC (Apple) Update Q2 2015!

TSMC (Apple) Update Q2 2015!
by Daniel Nenni on 07-18-2015 at 8:00 pm

The TSMC quarterly conference call was last week and of course it stirred up quite a bit of controversy. Let me share with you my experience, observations, and opinions and maybe together we can come up with an accurate prediction for 2016. First let’s take a look at 20nm and what people now call the “Apple effect.”

Correct… Read More


Apple Leaks Chip Sources?

Apple Leaks Chip Sources?
by Daniel Nenni on 03-15-2015 at 10:00 pm

Take a look at the figure below and tell me this information did not come from inside Apple. The question is: Was it voluntary or involuntary? Inquiring minds want to know! There are some minor surprises which I will get to in a minute but the actual source information is spot on to what I have heard the past few quarters. This spicy little… Read More