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Solutions Marketing Manager – Automotive (Remote)

Solutions Marketing Manager – Automotive (Remote)
by Admin on 05-22-2023 at 2:59 pm

Website Keysight EDA

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights to the world’s visionaries and innovators in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Our technical solutions – and our methods for creating them – help connect and secure the world. Learn more about what we do and how we do it.

Our powerful culture has led to us being independently recognized on Fortune 100’s Best Companies List and we are “Great Place to Work” Certified. We’re driven, collaborative, ethical, and curious, and we value all ideas, especially bold ones. And our culture extends far beyond our own walls. Our corporate social responsibility efforts support our communities, nurture the next generation of engineers, and promote environmental sustainability.

At Keysight, Inclusion, Equity & Diversity is an integral part of our core values. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers. We believe everyone should be respected in the workplace and in their communities regardless of race, color, age, gender, sexual orientation, gender identity and expression, ethnicity, religion, disability, veteran status, national origin, or any protected class. We continuously challenge ourselves to grow in our understanding of inclusion by engaging in a wide variety of diversity programs, initiatives, employee network groups and mentoring/development. This is Keysight – People and Culture – YouTube

Does storytelling, constantly innovating new and engaging ways to reach potential and existing customers, and designing campaigns to increase leads excite you? What about creating marketing campaigns targeting personas working on projects from ADAS to cybersecurity? If you are convinced you could generate excitement in customers around Keysight automotive solutions, then this job may be for you.

We are looking to hire a highly motivated individual – a self-starter, a go-getter, someone who is not afraid to try new things or be unconventional – to help drive solutions marketing around automotive solutions at Keysight. Your focus will be on some of the most technologically advanced test and measurement solutions on the planet.

The ideal candidate will have a strong technical and solution/product marketing background, a proven track record of identifying and understanding industry trends, be able to quickly gain new technical knowledge, and write compelling content suitable for buyers and buyer-influencers of hardware and software tools for design and test engineers in the automotive industry. 

Responsibilities

In this role you will be a key member of the industry solution marketing team and able to work remotely from home anywhere in the US. This position will focus on three main tasks:

First, you will conceive the strategy and implement a marketing plan to drive Keysight’s design, emulation, and test solutions for autonomous vehicles. You will personally develop the core content, including messaging, whitepapers, eBooks, product demos, videos, and webinars. These campaigns will focus on promoting new solution introductions, as well as existing solutions.  

Second, you will work with the global sales/field marketing team, product managers, and dedicated marcom resources to refine your campaign plans to promote and maximize the impact of your content. Your goals are to create and influence audiences that will ultimately be nurtured into high quality marketing leads for your portfolio.  

Third, you will ensure your efforts fit Keysight communication channels, and you will measure the performance of your content and its ability to deliver against the audience and engagement goals you define. Ultimately, you will have the freedom to create the best possible campaigns and deliver your content to tens of thousands of potential customers. You will have abundant support, including access to some of the industry’s best designers, branding experts, marketing consultants, e-mail experts, copy editors, graphic artists, and more. 

If the idea of marketing powerful world-class measurement solutions excites you, and you have a passion for well-written papers, audio, and video content, Keysight is the place you want to be. We are looking for someone who isn’t afraid to take risks, challenges conventional thinking, and brings their whole team to a higher level.  

Qualifications

  • Bachelor’s university degree or equivalent (electrical engineering or marketing preferred) 
  • 5+ years of automotive experience (technical or marketing) 
  • 3+ years of experience in a content-creation field – for example, technical marketing, product marketing, or engineering content development 
  • Experience with transforming complex topics into digestible concepts 
  • Ability to think creatively and break industry stereotypes 
  • Excellent writing skills and a passion for storytelling and digital content  
  • Ability to perform competitive analysis 
  • Strong analytical skills – experience with Eloqua and Domo an asset 
  • Experience developing marketing campaigns (messaging, personas, whitepapers, eBooks, videos, and webcasts) 
  • Proven success working with global, cross-functional teams 
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