Marketing Planner for Energy & Utilities Solutions

Are you a digital-first growth marketer? Are you looking for a fast-paced environment to leverage your strategic strengths to build global marketing plans mainly for the Energy and Utilities Industry?

At Siemens Digital Industries Software, you will join a globally distributed team that’s driving the future of marketing. We believe in people-first marketing and people-first work!

We are looking for an experienced SaaS marketing professional to strategically build digital marketing plans at scale to activate a wide range of target segments with global impact.

In this role you will partner with a broad part of the organization including strategy leads, zone and global demand marketing functions to develop strategic annual marketing plans focused on the Energy & Utilities industry solutions (learn more here). You will be responsible for the demand creation plan that deliver pipeline and revenue goals supporting Global and Zone strategic sales priorities and our business strategy in general; you will continually review the campaign performance to ensure that targets and goals are exceeded. You will work closely with Global and Zone Execution teams to track, evaluate, and optimize campaign performance and to consolidate plans and feedback to central marketing functions.

Key Responsibilities

·Manage cross team service-level agreement (SLA) deliverables to ensure campaigns execute on time.

·Contribution to and support of direct & indirect target market definitions and go-to-market strategies.

·Team with senior leadership to define investment strategies/priorities, select & prioritize KPIs.

·Analyze Global and Local program performance and forecasts across demand waterfall including pipeline volume and progression including specific views for segments and regions.

·Actively engage global and zone sales leadership to understand sales goals, identify marketing and sales enablement requirements and gather feedback on marketing activities.

·Communicate to and educate the sales and segment teams about new and planned marketing activities, including global, regional, and local programs.

·Ensure that all execution and campaign stakeholders understand the industry plan’s objectives, cadence and KPIs.

·Set plan, campaign, and tactics targets, providing regular and consistent feedback on performance to stakeholders.

·Deep knowledge of day-to-day execution activities and results within the zones.

Required Qualifications

·Proven leadership and influencing skills

·This position requires an individual who has both marketing and sales knowledge with strong planning, analytical, execution and communication skills.

·Ability to activate an agreed plan across a matrix organization.

·Be able to drive innovation and new thinking

·Strong ability to hold people accountable

·Strong Digital Marketing skills are required.

·Knowledge of the market, specific domain experience and the enthusiasm to communicate our vision to the market while

supporting our sales team is essential.

·Knowledge of the industry a plus.

·Deep knowledge of the b-to-b sales cycle and how to identify opportunities to maximize demand generation, pipeline contribution and sales opportunity acceleration.

·Able to market to a range of b-to-b buyers using a wide variety of offers (e.g. white papers, case studies, webcasts) and delivery mechanisms (e.g. social, email, telephone, direct mail, events).

·Experience in marketing SaaS (Software as a Service) solutions successfully

·Fluent in demand generation performance management in a b-to-b environment, including within the Sirius Decisions/Forester Demand Waterfall.

·Able to align tactical plans with strategies consistently producing results on time and within budget.

·Two or more years working with direct or indirect sales teams in relevant markets developing regional or territory business plans.

·Extensive Inbound Marketing strategy/execution experience.

·Highly motivated, inquisitive, and persistent.

·Readily adaptable to changing market and organizational requirements.

·Highly collaborative and goal/results oriented.

·Fluent in English and highly effective at presenting across a wide range of functional and organizational roles.

·Proven marketing experience in the B2B software industry, specific domain experience is preferred.

Employee Benefits

• Healthcare benefits (medical, dental, vision)

• Life insurance covered by Siemens.

• Long-term and short-term disability plans covered by Siemens.

• 401K matching

• Unlimited personal time off, including paid volunteer time off

The salary range for this position is $113,900 to $205,000 and this role is eligible to earn incentive compensation. Siemens offers a variety of health and wellness benefits to employees. Details regarding our benefits can be found here: www.benefitsquickstart.com. In addition, this position is eligible for time off in accordance with Company policies, including paid sick leave, paid parental leave, PTO (for non-exempt employees) or non-accrued flexible vacation (for exempt employees).