With time-to-market pressures ever increasing, companies are continually seeking enhanced designer productivity, faster design closure and improved project management efficiency. To accomplish these, organizations invest a lot in implementing both standardized approaches and proprietary techniques. With ever increasing… Read More
Designing an ASIC is little bit like trying to hit the bullseye, in the dark. I’ve spent several decades in the ASIC business I can tell you this is what it’s like from first-hand experience. When the design team sets out to build a custom chip to make their product better, faster, more robust, etc. (pick the words you like), there is … Read More
I have talked quite a bit over the last few years about how the trend towards small consumer devices with very fast ramp times. For example, pretty much any time Apple introduces a new product line (iPod, iPhone, iPad…) it becomes the fastest growing market in history. This has major implications for semiconductor design … Read More
The latest edition of GSA Forum has an article by Aveek Sarkar of Apache on system design for emerging market needs. The BRIC (Brazil, Russia, India, China) type countries are characterized by a small rich segment, a large and growing middle class and a large poor segment. One big trend is that smart phone use is expanding very fast.… Read More
