Tortuga Crosses a Chasm

Tortuga Crosses a Chasm
by Bernard Murphy on 05-29-2019 at 7:00 am

I assume you know the Geoffrey Moore “crossing the chasm” concept, jumping from early stage enthusiasts trying your product because they’ll try anything new, to expanding to a mainstream and intrinsically more critical audience – a much tougher proposition. I’d argue there may be more than one of these transitions in the… Read More