The U.S. Department of Transportation issued a proposed rule this week which may ultimately require the installation of a communications box in every car manufactured or sold as new in the U.S. The U.S. is alone in the world in pursuing such a mandate and the proposal, which requires years of additional evaluation, testing and definition… Read More
Tag: automotive
Waymo Misses the Boat… Wayless?
The big news in the world of transportation today is Alphabet’s spinoff of its automated driving business into a business unit called Waymo. The effort is positioned as Alphabet’s formal attempt to commercialize automated driving technology.
The project has been greeted with much fanfare and rumors of a late 2017… Read More
#CES2017: Aftermarket to the Rescue
Has it really been 50 years? Listening to a George Hotz Udacity podcast got me to thinking that the upcoming CES 2017 in Las Vegas will be a turning point in automated driving technology. It was just two years ago that Audi was self-driving itself from California to Nevada for CES 2015, but we don’t seem to have come that far in … Read More
Nvidia Drives into New Market with Deep Learning and the Drive PX 2
Nvidia has found that video games are the perfect metaphor for autonomous driving. To understand why this is so relevant you have to realize that the way self-driving cars see the world is through a virtual world created in real time inside the processors used for autonomous driving – very much like a video game. It’s a little bit like… Read More
These 2 Markets to Drive IC Market Growth through 2020
Spotting trends is an essential insight for marketing folks, general managers and C-level executives in our semiconductor industry. You could read hundreds of press releases, attend dozens of conferences, and interview all of the major thought leaders to help spot an emerging trend, or you could subscribe to a service like IC… Read More
Car Connectivity Lost
The frustration in the room was palpable yesterday at the annual Vehicle Connectivity Workshop gathering of the Telecommunications Industry Association (TIA). The prospect of dedicated short range communication (DSRC) technology achieving its long-sought mandate to connect cars and infrastructure hung tantalizingly… Read More
Foggy 5G Forecasts Coming into Focus
My colleague and automotive safety system guru at Strategy Analytics, Ian Riches, is fond of citing Amara’s Law. Named for Roy Amara (1925-2007), research, scientist, forecaster and long-term president of the Institute for the Future, the “Law” states: “We tend to overestimate the effect of a technology… Read More
Uber: From Ride Hail to Blackmail
The U.S. State of Maryland is in the midst of a confrontation with Uber over fingerprints. Maryland wants Uber (and Lyft) to collect the fingerprints of its drivers as part of its background check process. Uber does not want to do so and is threatening to leave the state.
In the run up to a Maryland Public Service Commission hearing … Read More
Automobility: The Bot in a Box Boom
The Automobility event, which starts today ahead of the Los Angeles Auto Show, will be remembered for introducing the bot in a box. While Ford Motor Company President and CEO Mark Fields will take the stage this morning to tout Ford’s leadership in transforming transportation with new vehicle ownership models and mass produced… Read More
Ford Motors Discusses Future Mobility Trends at Synopsys Seminar
Five or ten years ago it would have been hard to imagine someone from Ford Motors giving the keynote at a technology summit at a major EDA company like Synopsys. However, on November 2[SUP]nd[/SUP], Synopsys hosted a seminar on the topic of Automotive Architecture Design and System Testing, and Ford Technical Fellow Jim Buczkowski… Read More