The automotive segment is moving from a kind of niche, filled with commodities and highly specialized low complexity IC, to an innovative and very dynamic segment attracting most of the big players, from Qualcomm to Nvidia or Intel. These chip makers are targeting automotive as they need to find new growth areas, and they have quickly… Read More
In the 1990’s, designing for performance was the main challenge and the marketing message for Intel processors was limited to the core frequency. Then designers had to optimize power consumption to target mobile phones/smartphone and build power efficient SoC, low power but high performance devices. Now in 2015 the semi industry… Read More
Synopsys is launching a broad IP portfolio to support SoC development dedicated to emerging automotive complexes functions, like Driver Assistance (ADAS), Driver Information, Vehicle Network or Infotainment. I was never involved into IC design for Automotive, but I have designed ASIC for avionics (CFM56 motor control) or… Read More
