How Apple Became a Force in the Semiconductor Industry

How Apple Became a Force in the Semiconductor Industry
by Daniel Nenni on 02-05-2019 at 7:00 am

From our book “Mobile Unleashed”, this is the semiconductor history of Apple computer:

Observed in hindsight after the iPhone, the distant struggles of Apple in 1997 seem strange, almost hard to fathom. Had it not been for the shrewd investment in ARM, Apple may have lacked the cash needed to survive its crisis. However,… Read More


Apple Protects Its Designs With Custom Silicon And You Can Too

Apple Protects Its Designs With Custom Silicon And You Can Too
by Bob Frostholm on 03-13-2016 at 4:00 pm

In the February 22-28 issue of Bloomberg Businessweek magazine, Johny Srouji, Apple’s senior vice president for hardware technologies, discusses Apple’s winning strategy of owning its own silicon. It began with the acquisition a Silicon Valley chip startup called P.A. Semi in April of 2008 and since then, Apple has never looked… Read More