Marcom Manager – Temporary (replacement for 8 months)

Website CEVA
Description
Collateral, branding, events, website, email campaigns, automation tools, social, content.
Responsibilities include:
- Offline marcom:
- Organize and execute industry events and tradeshows that Ceva is exhibiting at (booth design, furniture rental, electricity and AV)
- Create marketing collateral (product notes, brochures) per brand guidelines, including translations
- Develop new diagrams and illustrations as needed for new product launches
- SharePoint maintenance and update, send notifications for new market reports added
- Maintain PowerPoint templates and support Ceva BUs with brand-complying presentations
- Digital marcom:
- Maintain website (WordPress) including web content management, sitemap, navigation, forms, and SEO
- Hands-on operation of marketing automation tools – Marketo (lead journey, nurturing, scoring) and SFDC
- Operation of digital marketing tools such as Google Analytics, Google Tag Manager, SEMRUSH, ON24, Monday.com
- Conduct product launches, press releases, and other marketing campaigns
- Create content frameworks such as monthly newsletter, webinars, and blog posts
- Maintain social media profiles with timely quality content (LinkedIn, Facebook, Twitter, Instagram, YouTube), including LinkedIn sponsored campaigns
- Manage contractors for graphic design, event organization, web site maintenance, PR agencies, magazines (promoted content), SEO, content writing, and translations
- Work within the allocated marcom budget and handle invoices with finance
Requirements
- 3+ years of hands-on marcom experience in global B2B high-tech companies – must
- Experience with marketing automation tools, Marketo – must
- Excellent English writing and communication skills – must
- Advanced proficiency in Office applications and especially PowerPoint – mandatory
- Familiar with digital marketing tools like Salesforce, Google Analytics, SEO
- Detail oriented, quick learner, creative and tech-savvy
- Excellent interpersonal communication skills
- Extremely organized with strong attention to details
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