Field Marketing Manager

Description

ProteanTecs, a trail blazer in the field of advanced electronics deep data analytics, is looking for an experienced marketer to join our rapidly growing marketing team to drive field marketing worldwide. We are looking for candidates with strong event marketing and global production management experience. The ideal candidate also has knowledge of semiconductors, data centers and/or automotive industries with regards to vendors, partners, conferences, events, media, and hybrid channels.

You’re born to create things that stand out. In a sea of physical and virtual events, fancy booths, you know how to cut right through the noise and generate buzz. But not just any buzz, laser focused buzz. Because you’re aiming at the top companies in the world, and making them listen—that’s why you’ll make a killer Field Marketing Manager.

You are results-driven and revenue-focused, always delivering repeatable and successful event experiences. You thrive off of empowering your team to hit their targets by meeting the right customer at the right place. You’re ready to lead one of the most important lead generation and brand awareness activity in the company, capable of engaging in business-level and technical conversations through event marketing.

Finally, you enjoy creating – you like to actively participate in the development of our sales and marketing operations and the articulation of our value proposition. Does this sound like you? If you’re motivated, smart, creative, and independent, then join us, and let’s dive in.

Requirements

• 2-5 years of related marketing experience, ideally in B2B event marketing, demand generation, sales enablement, production and planning.
• Startup experience – must
• Sales experience – big advantage
• Marketing automation experience – advantage
• Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
• Broad marketing skills, including lead generation and event management
• Excellent communications, copywriting, and presentation skills in English
• Critical thinking, analytical, and problem-solving skills
• You are metric driven and have the ability to draw insight from complex marketing data
• Organized and detail-oriented approach. You can handle complex initiatives and keep many projects on track in parallel
• Comfortable working in a fast-moving company at a hyper-growth stage, in a sometimes hectic environment
• Team player mindset with a can-do attitude
• Creative, innovative, and thinking outside the box
• Design and UX experience – advantage
• CRM and automation experience – a big advantage
• Be open to travel required (~15%)

Responsibilities

• Budget, contract, and hire vendors and source equipment for events worldwide
• Plan and execute initiatives with partners that drive lead acquisition, pipeline creation, and opportunity conversion in collaboration with corporate marketing and sales leadership
• Work with director of marketing and marketing executives to develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation, customer advocacy, and more.
• Manage regional events, from concept and audience targeting to execution, including tradeshows, and sales events
• Collaborate with the marketing team on ABM (Account Based Marketing) programs for key accounts in specific regions
• Responsible for ordering and tracking event inventory include collateral, giveaways, etc.
• Work with in-house designer to ensure event display accurately represents the proteanTecs brand
• Conduct regular program surveys and use feedback to drive improvements
• Track, measure, and report on pipeline metrics across channel marketing programs in a repeatable, consistent manner to all internal stakeholders
• Work closely with sales and CRM teams for post-show follow ups and nurturing efforts
• Interact with key decisions makers and account-holders
• Cooperate with content team to boost pre- and post-event exposure
• Contribute to the development and management of the annual marketing programs budget
• Develop and produce regular reports on events ROI & results
• Manage the regional go to market strategy including product launches, events, briefings, demand generation, thought leadership, customer case studies/video testimonials, etc.
• Cooperate with PMM and BD on identifying the key events, and execute speaking opportunities, and workshops for both brand awareness and lead generation.
• Work with director of marketing and Sales to organize and staff events and talks