MARKETING SPECIALIST

DESCRIPTION

You will be part of the Marketing team responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign and developing our lead generation programs. You will play an integral role in building and engaging the company’s customer base, and creating effective strategies that will promote the long-term growth of Cliosoft.

JOB REQUIREMENTS

You should have good communication skills and should be able to communicate with the customers.

Responsibilities:

Develop digital marketing strategies for projects, including company websites and social media
Work closely with the Head of Marketing, Sales and Applications Engineering teams on program development and implementation
Create and execute lead generation programs
Write and create blog posts, articles, eBooks and white papers as lead magnets
Analyze data to determine campaign efficiency
Collaborate with Analytics to execute A/B testing and experiments that drive engagement and down-stream conversion metrics

Ensure creating marketing materials undergo regular review and adhere to brand guidelines
Develop and communicate marketing plans, campaign results and project recommendations to senior management team
Minimum Qualifications:

BS in Marketing, EE, CE or CS
3+ years’ experience in a marketing role
Proficiency with Google Analytics, SEO and web analysis tools
Strong organization and prioritization skills
Ability to work well in a fast-paced, collaborative environment
Solid analytics skills required, with a strong hold on MS PowerPoint, Word, Excel, Google Sheets, and Google docs
Excellent analytical, communication and presentation skills
Preferred Qualifications:

Technical marketing
Technical writing
Digital marketing
Experience with AWS Cloud, Google Cloud Platform and Microsoft Azure

TECHNOLOGIES USED

Google Analytics
WordPress
Mailchimp
MS PowerPoint, Word, Excel, Google Sheets, and Google docs
Mac OS operating systems