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The article below has nothing to do with tech, but it does have a lot to do with business dynamics when companies become completely dominant in a market for consumer products. Point being that we consumers are fickle. We like strong brands only for a while. Once they have become commonplace, we want to see something new and different. Tech has the advantage that, in a sense, it has productized novelty but not so much at scale. When you're supplying a billion phones or social experiences it's less easy to appear novel. Might this apply to Apple, Facebook, Google, ...?
