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Apple is Out Spending Everyone on Autos

Arthur Hanson

Well-known member
Apple's research spending on auto research is around 5 billion, making them the leader by far. Many speculate that the auto market will be Apple's next large profit driver. Autos are about to enter the "Great Acceleration" that is coming to field after field changing the ground rules for everything at an ever accelerating rate. Companies will either rapidly adapt and those that don't will rapidly die.
 
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I'm wondering if Apple is just going to make an ADAS or are they going to make a car? And why don't they just buy Tesla?

Apple should buy Tesla and appoint Elon Musk as CEO!

I'm probably not old enough, is there any large scale and successful merge in auto industry?

One of the merge, the Mercedes-Benz bought Chrysler in 1998 but later in 2007 Mercedes-Benz spun off Chrysler due to various difficulty.

Another idea, although it's kind of remote, can Apple outsource the manufacturing task for certain markets to some incumbent auto makers? Yes, I understand it's difficult. But once upon a time, major cellphone companies from Motorola to Blackberry all made their phones in their own factories. And do we remember for seven years TSMC had no strong competitor in the fabless contract manufacturing industry because many industry experts thought it won't work?
 
Apple's research spending on auto research is around 5 billion, making them the leader by far. Many speculate that the auto market will be Apple's next large profit driver. Autos are about to enter the "Great Acceleration" that is coming to field after field changing the ground rules for everything at an ever accelerating rate. Companies will either rapidly adapt and those that don't will rapidly die.

Can you share the source link about this $5 billion auto R&D spending? Thanks.
 
From the source article:

However, Morgan Stanley can't confirm that this exact amount ($5B) has been dedicated to the car industry.


 
Daniel, much of the technology Apple works on already has implications and applications in the transport ecosystem, as it does in many ecosystems. Technology of all types tends to migrate into new areas as old markets mature, which also lowers costs and increase functionality as the base spreads. It's just happening at a speed that's constantly increasing.
 
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