ARM Keil Ecosystem Integrates Atmel SAM ESV7

ARM Keil Ecosystem Integrates Atmel SAM ESV7
by Eric Esteve on 10-23-2015 at 4:00 pm

Even the best System-on-Chip is useless without software, as well as the best designed S/W needs H/W to flourish. The “old” embedded world has exploded into many emergent markets like IoT, wearable, and automotive is no more restricted to motor control or airbags as innovative products, from entertainment to ADAS are being developed.… Read More


Why Drones Love Atmel SAM E70

Why Drones Love Atmel SAM E70
by Eric Esteve on 07-18-2015 at 7:00 am

Avionics is by nature a mature market, requiring the use of validated system solution: safety is an absolute requirement, innovative systems require stringent qualification phase. That’s why the very fast adoption of drones as alternative solution for human piloted planes is impressive. It took 10 years or so for drones to be… Read More


Simply the Highest Performing Cortex-M MCU

Simply the Highest Performing Cortex-M MCU
by Eric Esteve on 02-22-2015 at 11:30 am

If you target high growth markets like wearable (Sport Watches, Fitness Bands, Wearable medical) industrial (mPOS, Telematics, etc.) or Smart Appliances, you expect using a power efficient MCU delivering high DMIPs count. We are talking about systems requiring a low Bill of Material (BoM) both in term of cost and devices count.… Read More