The same week that John Oliver took on the topic of privacy on his HBO program “Last Week Tonight,” one of the leading automotive data brokers – Otonomo – became the target of a class action lawsuit in California. While Oliver detailed the creepiness of everyday privacy violations on computers, mobile phones, and connected televisions,… Read More
There is a lot of talk about data being the new oil fueling the automotive industry. Industry interest began in earnest in 2016 when McKinsey published a report – “Monetizing Car Data” – that noted in the executive summary that the car data market could be as large as $450B-$750B by 2030.
The annual trek to Las Vegas arrives this year with visions of sinusitis, chapped lips, flat feet and new concepts for automotive cockpit systems. It is no coincidence that the plaza in front of the Las Vegas Convention Center is dominated by automotive exhibits – along with multiple automated driving demonstrations across the… Read More
“Cars Suck up Data about You. Where Does It All Go?” This was the ill-informed headline in the NYTimes last month. The headline echoes the thoughts of Intel’s CEO Brian Krzanich (“Just one autonomous car will use 4,000 GB of data/day” – NetworkWorld) and Barclay’s Brian Johnson (“An… Read More