Designing an ASIC is little bit like trying to hit the bullseye, in the dark. I’ve spent several decades in the ASIC business I can tell you this is what it’s like from first-hand experience. When the design team sets out to build a custom chip to make their product better, faster, more robust, etc. (pick the words you like), there is … Read More
The concept of platform-based design has been around a long time. I can recall Nokia’s early cell phone products used the strategy very effectively. They were able to turn out new phones quickly by leveraging their existing chip design as a baseline on which to add features. This is commonplace today but was innovative at that time.… Read More
Dan and Mike are joined by Graham Curren, founder and CEO of ASIC specialist Sondrel. Graham discusses the challenges of designing ASICs at the leading edge from a technology, design team and customer perspective. He explores where the real challenges are in building these types of chips and how Sondrel meets those challenges.… Read More
It has been my pleasure to interview Graham Curren, CEO of Sondrel. A veteran of the Electronics Design industry, he founded Sondrel in 2002 to provide digital ASIC designs.
How did you aim to differentiate Sondrel when you started?
My view of the market was that there were a lot of small design companies and also huge in-house design… Read More