“Ads definitely work, but we can’t tell you how or why or give you any evidence,” – Tim Hwang, research fellow, Georgetown Center for Security and Emerging Technology
Two recent episodes of the Freakonomics Radio podcast tackle the question “Does advertising actually work?” and they coincided with a presentation… Read More
The U.S. Federal Bureau of Investigation (FBI), in cooperation with the U.S. Department of Transportation, put out a written public service announcement (PSA) last week detailing the agency’s concerns regarding automotive cybersecurity and its recommendations for the driving and vehicle owning public. The PSA followed… Read More
In February 2015, BMW reported that it has patched the security flaw which could allow hackers to remotely unlock the doors of more than 2 million BMW, Mini and Rolls-Royce vehicles. Earlier, researchers at ADAC, a German motorist association, had demonstrated how they could intercept communications with BMW’s ConnectedDrive… Read More
The connected car movement is in full bloom, making headlines in the trade media on how the cutting-edge electronics will transform the twenty-first century driving experience. However, a closer look at the Internet of cars juggernaut shows that safety and security of the networked vehicle are still a major stumbling block.… Read More
The automotive industry has reached a new era marked by giant initiatives like infotainment, connected car and semi-autonomous vehicles. And no one seems more excited than the MCU guys who have been a part and parcel of in-car electronics for the past two decades. However, the humble microcontroller is going through a profound… Read More
The sensor fusion in vehicles is leading to a new era of information sharing from almost all components of a car, including chassis, suspension and rapidly taking off Advanced Driver Assistance Systems (ADAS). According to network-on-chip (NoC) interconnect IP solution provider Arteris Inc., as more cameras and sensors are… Read More
Advanced Driving Assistance Systems (ADAS) are an essential element in the vision of autonomous or semi-autonomous vehicles, and they are becoming available today. The ADAS automotive technology raises driving safety by detecting obstacles around the vehicle such as other vehicles and pedestrians, as well as traffic signs… Read More
