Solutions Marketing Specialist

Job Summary:

We’re looking for a marketing wizard who can track, analyze, and influence improvements to solution marketing campaigns; assessing the performance of assets and initiatives to help drive market awareness and adoption of our solutions within key verticals. You will be responsible for driving marketing and advertising decision-making through a mix of quantitative metrics and qualitative feedback from customers and prospects as well as internal sales enablement teams. You will also be tasked with gathering market research and segment-specific requirements to help drive new capabilities and solutions.

We are seeking someone who is analytical and ready to learn at an accelerated pace. We’re looking for someone who has experience in B2B marketing in a large enterprise, preferably marketing to product manufacturers. Join our team of passionate and hard-working associates. We’re in growth mode and you’ll sit in the middle of it all — at the intersection of marketing, product, sales, customer support and the market.

What You Will Do:

• Your career growth in a dynamic marketing department at an expanding company
• Tracking of ongoing corporate lead-gen and awareness campaign initiatives and asset adoption by regional marketing teams
• Creation, tracking and optimization of digital advertisements including display, social media, native, search, video, and email marketing
• Identify opportunities to ‘atomize’ content, repurposing top performing collateral across multiple channels and formats
• Perform market research and competitive analysis to identify new opportunities and guide campaign strategy related to key industry segments
• Contributing to or help refine industry-specific buyer personas based on analytics and market research
• Aide in building relevant content for industry inbound and outbound marketing activities
• Collaborating with sales enablement groups and/or sales operations on marketing funnel handoff processes
• Product and solution revenue performance and growth (vs. target) for industry/segment
• Demand waterfall metrics within key industries
• Regional adoption of corporate campaign materials

What You Will Need:

• Bachelor’s degree required, preferably in marketing or a technology field
• Master’s degree/MBA a plus
• Experience with creation, deployment and tracking of digital ads
• Knowledge of web analytics using HubSpot and/or Google Analytics
• Solution marketing expertise/fluency preferred
• Prior experience with engineering software, including Computer-Aided Drafting (CAD), Computer-Aided Engineering (CAE), and Product Lifecycle Management (PLM) a plus
• Previous sales enablement and/or channel marketing experience a plus
• Able to use a data-driven approach to optimize ad spends and develop demand-gen and awareness-building strategies
• Precise communicator with strong written communication skills
• Presentation building skills
• End-to-end, detail-oriented project management
• Can work across business units to connect with sales resources, global regional marketing, customer success and product management
• Strong business acumen
• Collaborative
• Creative
• Excellent problem solver
• Relies on data to make decisions
• Empathetic to the needs of an enterprise sales team, as well as the customer/prospect base