Product Marketing Leader – Angiography Cardiovascular Care

Siemens Healthineers is a leading global medical technology company with over 170 years of experience and 18,000 patents. More than 66,000 dedicated colleagues in over 70 countries are driven to shape the future of healthcare. We stand with our customers around the world to support them in delivering high quality care to their patients. An estimated 5 million patients across the globe benefit every day from our innovative technologies and services in the areas of diagnostic and therapeutic imaging, laboratory diagnostics and molecular medicine, as well as digital health and enterprise services. This is what truly matters to us.

Join our team now at Siemens Healthineers as a Product Marketing Leader, Angiography: Cardiovascular Care, North America

This is a role well suited to an ambitious professional, looking for the next step in their career.

As a Product Marketing Leader, you will be responsible for:

• Define & implement the marketing strategy for Cardiovascular Care in North America
• Lead key marketing processes, including product positioning and value propositions
• Align to market segmentation and competitive analysis
• Drive new product introductions and sales force effectiveness
• Support the field sales teams with marketing knowledge, tools, and collateral

This position may suit you best if you are familiar with what is below, and would like to develop your career with Healthineers

• Developing and executing a robust portfolio marketing strategy
• Owning the marketing customer journey: from awareness to customer advocacy
• Driving the use of customer, market and competitive research to understanding customer’s clinical, operational, and economic needs, as well as values and benefits sought to identify market opportunities for the cardiovascular portfolio
• Creating go-to-market strategies, market messages with clearly defined differentiators, and content
• Manage customer-focused events (tradeshows, webinars, live-cases, customer gathering events)
• Creating diverse marketing collateral like case studies, data sheets, whitepapers, evidence/outcomes, briefs, FAQs, blog posts, ROI tools, new media, and much more.

Required skills to have for the success of this role

• Minimum of 10+ years of experience in cardiovascular marketing, product management or related experience with a preference towards experience with capital imaging devices.
• Strong knowledge of the medical industry and understanding of the regulations by which marketing must abide.
• Bachelor degree required, marketing preferred
• Ability to travel up to 30%