PCIe Webinar Banner

Manager, Field Marketing (People Manager, Remote)

Manager, Field Marketing (People Manager, Remote)
by Admin on 08-30-2023 at 3:32 pm

Website ANSYS

The role of the Manager, Field Marketing is to lead the field go-to-market and pipeline generation efforts for Ansys throughout a specific, major sales region.  The successful candidate will be a seasoned marketer with a growth mindset who can effectively collaborate with sales and manage expectations to drive results.  This role is responsible for aligning with direct sales leadership, developing strategies and plans to meet pipeline goals, leading the enterprise field marketing teams, and working closely with the global marketing leadership to align go-to-market plans with key objectives, messages, and campaigns.

Key Duties and Responsibilities  

  • Work with the global marketing team, product marketing and sales management to build a strong marketing plan within the specific region and
  • GTM segments, in order to support the planned business growth
  • Create a highly impactful viral marketing organization driven by in person or virtual events, social and other digital marketing tactics for Ansys simulation products
  • Drive marketing automation expertise across the region, with emphasis on lead nurturing, lead scoring, lead database management and sales enablement
  • Drive closed loop sales and marketing process by managing regional lead operations to ensure quality lead flow, optimize lead follow-up and data quality for reporting
  • Provide senior sales and marketing management with analysis for marketing investments, pipeline impact and goal setting
  • Drive Ansys brand and PR initiatives across the region, in collaboration with the corporate Marketing Communications team and Field Marketing Managers
  • Lead a team of high-performing individual contributors, including Field Marketing Managers and Specialists to consistently deliver on key priorities

Minimum Education/Certification Requirements and Experience

  • Bachelor’s degree in Marketing, Business or closely related field
  • A minimum of 7 years’ experience in marketing/demand generation or field role – with at least 5 years of field marketing experience in B2B or B2C technology markets as well as at least 3 years in a people manager role
  • Extensive experience with marketing automation systems to successfully drive demand generation programs
  • Results-driven with very strong ability to analyze quantitative data to determine program effectiveness, ROI, forecasting
  • Must have budget management experience and financial analysis skills
  • Demonstrated results in improving sales pipeline/funnel and conversion ratios
  • Excellent verbal and written communication skills, as well as interpersonal skills
  • Flexible to travel at least 25%

Preferred Qualifications and Skills

  • An MBA or other advanced degree is a plus.
  • Proactive, self-starter with drive to build first class operations function
  • Strong manager and leader who is able to operate autonomously yet still be highly collaborative and resourceful
  • Inherently driven to deliver results with a sense of urgency to achieve
  • Ability to think strategically, but also have exceptional attention to detail in execution
  • Superb interpersonal skills to represent the ANSYS brand, quickly forge strong relationships with partners & stakeholders- internal & external
  • Direct experience and understanding of working with business intelligence tools and other data cleansing and reporting tools
  • Strong reporting and analysis skills with ingenuity to provide scalable reporting. Experience with BI tools highly desirable
  • Plans, organizes, schedules, and budgets in an efficient, productive manner while remaining focused on key priorities
  • Strong team player with ability to develop effective working relationships across organization: regional and global marketing teams, sales, sales operations, IT
  • Ability to earn trust through performance and relationship-building
  • Prior experience working in a technical business setting with engineers or in engineering simulation is a plus
Share this post via: