Chips&Media is a global semiconductor intellectual property (IP) company focused on the development of advanced media processing and artificial intelligence (AI) acceleration technologies. The company designs and licenses hardware IP cores and related software solutions that are integrated into system-on-chip (SoC) platforms used across consumer electronics, automotive systems, industrial devices, and edge computing applications.
Founded with a strong emphasis on multimedia technology, Chips&Media initially built its reputation through video codec and image processing IP. Its solutions support a wide range of international video standards and are optimized for high performance and low power consumption. These characteristics have made the company’s technology well suited for devices that require real-time processing of high-resolution video, such as smartphones, digital televisions, cameras, set-top boxes, and streaming devices. As video resolutions and frame rates have increased over time, Chips&Media has continued to evolve its IP to address emerging requirements such as ultra-high-definition content and multi-stream processing.
As the semiconductor industry shifted toward heterogeneous computing and edge intelligence, Chips&Media expanded its portfolio to include AI and neural network acceleration technologies. These solutions are designed to efficiently execute deep learning inference workloads directly on devices, reducing latency and dependence on cloud infrastructure. The company’s AI IP targets applications such as computer vision, intelligent video analytics, facial recognition, and autonomous systems. By focusing on optimized data flow and parallel processing, Chips&Media enables efficient deployment of AI capabilities in power- and cost-constrained environments.
The automotive market represents a significant area of growth for Chips&Media. Its technologies are used in advanced driver-assistance systems (ADAS), in-vehicle infotainment, digital dashboards, and surround-view monitoring systems. Automotive applications demand high reliability, deterministic performance, and functional safety considerations. Chips&Media addresses these requirements by offering configurable and scalable IP that can be adapted to various automotive-grade SoC architectures and regulatory standards.
Chips&Media operates as a fabless company, concentrating on IP design, verification, and software support rather than semiconductor manufacturing. Its business model is based on licensing IP cores to customers, often accompanied by development tools, reference designs, and long-term technical assistance. This approach allows semiconductor manufacturers and system developers to integrate proven technologies into their products while reducing development time and risk.
In addition to hardware IP, Chips&Media places importance on software compatibility and ecosystem support. Its solutions are designed to work with common operating systems, development environments, and AI frameworks, enabling faster adoption and easier integration for customers. This software-centric approach reflects the growing importance of co-design between hardware and software in modern semiconductor systems.
Through ongoing research and development, Chips&Media continues to adapt to trends such as edge AI, immersive media, and energy-efficient computing. By combining expertise in multimedia processing and artificial intelligence, the company positions itself as a technology enabler for next-generation digital experiences and intelligent devices across multiple industries.
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