Augmented Reality Broke My iPhone!

Augmented Reality Broke My iPhone!
by Daniel Nenni on 08-04-2017 at 12:00 pm

As a semiconductor professional I am always looking for the “next big thing” that will spur growth in our industry. Mobile, IoT, Automotive, and AI are the current leaders we closely track on SemiWiki.com. Last year I delved into augmented reality via the Pokemon Go game and after a solid year of research (yes I finished the game) … Read More


The CIA, NSA, and Pokemon Go?

The CIA, NSA, and Pokemon Go?
by Kevin Kostiner on 09-23-2016 at 12:00 pm

So it’s finally out, the truth about Pokemon Go (and probably the rest of the app based mobile gaming world) and it’s a shocking, painful truth that will pretty much destroy the industry and force people back to their sedentary, solitary lives in front of their computers. And just as the average weight of an American … Read More


TSMC Fab 12 is a Pokemon Go Stop!

TSMC Fab 12 is a Pokemon Go Stop!
by Daniel Nenni on 09-01-2016 at 4:00 pm

It only seems fitting that Fab 12 is a PokeStop since TSMC stands to make a lot of money from the augmented reality gaming craze that is sweeping the world. Unfortunately, most of the press I have read about Pokemon Go has been negative but that is the new “negative media” world we live in. As a player myself (level 25) and a semiconductor… Read More


Pokemon Go’s Roots in Early Human Behavior

Pokemon Go’s Roots in Early Human Behavior
by Tom Simon on 08-11-2016 at 4:00 pm

The popularity of Pokemon Go is really no mystery – it has its roots in our hunter gatherer evolution. Pokemon Go was an App that was just waiting to happen. It’s a perfect storm. It is the scavenger hunt brought into the modern age. But more importantly it recapitulates what our ancestors had to do to survive. It taps primal and… Read More


APP ADD Will Cause the Next Tech Bust, Absolutely!

APP ADD Will Cause the Next Tech Bust, Absolutely!
by Daniel Nenni on 07-12-2016 at 7:00 pm

After playing Pokemon Go with my nephew this weekend I have another solid data point to support my hypothesis that we are in yet another tech boom. Let’s call it fad based investors jousting with unicorns. Think dotcom bubble of 2000. What drove the dotcom bubble? Cheap money, magical valuations, market overconfidence, and a good… Read More