Crossing the Chasm by Geoffrey Moore (not that G. Moore!) is one of the most well known books on high technology marketing. When I worked at VaST, Mohr Davidow Ventures (MDV) invested in us and Moore (not Mohr), who was a partner there, spent an afternoon with us brainstorming what it would take for us to cross the chasm. Coincidentally,… Read More
Getting EDA Across the Chasm: 15 Rules Before and 5 After
