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It seems like the current attitude is: Apple needs a trillion-parameter model so Daniel can plan his vacation. Apple will buy 0.666 billion Nvidia chips. That requires more power than the Hoover Damn (sic). Solution: buy the chips, build 2 nuclear power plants, charge the people more for the electricity they need to cool/heat their homes. Daniel gets to go on a vacation that is better.
Where are the breakthroughs in architecure and chip design that avoid this disaster?