IMO, because it makes the stories more exciting to their non-expert and uneducated audiences to read a story about the mighty falling, and the short projected timeframe to success or failure builds intrigue. Understanding what's really going on with Intel takes considerable knowledge of the semiconductor industry, and as we know that is a rare knowledge base among journalists and the general population. Even among journalists who claim to have the knowledge.
What a ridiculous title:
Wall Street says new Intel CEO Lip-Bu Tan is the chipmaker's only shot