Arthur Hanson
Well-known member
Products no longer can exist in isolation for now they have to be sold as a key part of an ecosystem that provides value both tangible and intangible to the user.
The broader and deeper the ecosystem the more value it offers just by having a single learning curve, increased security and compatibility across product lines in both hardware and software. Apple, Google, Facebook and Amazon are the current winners, but must aggressively add to their ecosystems either organically or through acquisitions. The ecosystem, physical and virtual, has only two choices, to be growing or dying. Any new products either have to create at least a highly specialized ecosystem or integrate into a larger one out of the gate and preferably the later. The ecosystem is now the product and the age of products existing in isolation is over. Up and comers are Netflix and others that must either become part of a much larger ecosystem or face threats from the larger incumbents. Alliances and partnerships will be critical even for the largest players. Even cars and almost everything else will be sold as part of an ecosystem. The days of a stand alone product are dying fast and will soon be relegated to small corners of huge markets where they will be in constant danger. Larger ecosystems will act as vacuum cleaners, sucking up everything in their path for there are to many choices otherwise to achieve scale needed to be economically viable to use in cost, time and resources. This is why the foundry model now dominates the semi sector over the old line end product producers and will only extend that dominance.
Comments or thoughts on other new business and technology models to add to this welcome and wanted.
The broader and deeper the ecosystem the more value it offers just by having a single learning curve, increased security and compatibility across product lines in both hardware and software. Apple, Google, Facebook and Amazon are the current winners, but must aggressively add to their ecosystems either organically or through acquisitions. The ecosystem, physical and virtual, has only two choices, to be growing or dying. Any new products either have to create at least a highly specialized ecosystem or integrate into a larger one out of the gate and preferably the later. The ecosystem is now the product and the age of products existing in isolation is over. Up and comers are Netflix and others that must either become part of a much larger ecosystem or face threats from the larger incumbents. Alliances and partnerships will be critical even for the largest players. Even cars and almost everything else will be sold as part of an ecosystem. The days of a stand alone product are dying fast and will soon be relegated to small corners of huge markets where they will be in constant danger. Larger ecosystems will act as vacuum cleaners, sucking up everything in their path for there are to many choices otherwise to achieve scale needed to be economically viable to use in cost, time and resources. This is why the foundry model now dominates the semi sector over the old line end product producers and will only extend that dominance.
Comments or thoughts on other new business and technology models to add to this welcome and wanted.
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