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GM just announced acquisition of private Cruise Automation. Terms not reported but estimated at >$1B. Cruise’s main product is Cruise RP-1, a sensor pod mounted on the roof of the car equipped with a combination of cameras, radar, and other measurement systems. These sensor pod readings are sent to the cruise computer, and make speed and steering decisions in real time.
Currently Google have a very strong advantage over everybody. But if car companies get better in the software front, and use their secret weapon - many cars on the road as testbeds/sensors - the fight may become more interesting.
