How to manage decreasing by 70% a $5B IC business in less than 6 years? TI knows the answer…

How to manage decreasing by 70% a $5B IC business in less than 6 years? TI knows the answer…
by Eric Esteve on 01-24-2013 at 9:40 am

The Wireless Business Unit (WBU) from TI was created in the mid 90’s to structure the chip business in wireless handset made with customers like Nokia, Ericsson or Alcatel. I had a deep look at the WBU results: quickly growing from $1B in 2000 to reach about $5B in 2005… to finally decrease by 70%, down to $1.3B in 2012.

Let’s make it clear:… Read More