Discounting the initial electronic or digital watch wave in 1970s which saw its sudden death sooner than expected, the recent Apple Watch event was the third attempt to invade the big watch market; the first being in 1999 and the second in 2012-13 led by Pebble. Although it’s stated that Apple sold about 3.6 million Smartwatches … Read More
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A Perfect Catalyst at the Right Time
There cannot be a product without a need. The need is the first essential aspect which has to be created or at least felt and then comes a slew of motivator factors including style quotient and fashion statements. It’s possible that a genuine but ill conceived need can be undermined by an overwhelming fashion statement although under-serving… Read More