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The First Xbox Handheld. Can Intel afford to lose the console/handheld market?

soAsian

Active member
It will use the AMD Ryzen AI Z2 Extreme processor. Both current-gen Xbox and PlayStation consoles use AMD Zen 2.

ARM has taken over the mobile/tablet/phone market. Cloud providers like AWS are coming out with their own ARM-based servers.
Qualcomm is getting into Windows PCs/laptops.

Intel faces AMD and ARM for PC and server. Is the console/handheld profit margin just too low for Intel? Can Intel afford not to be in the console/handheld market?

 
Intel faces AMD and ARM for PC and server. Is the console/handheld profit margin just too low for Intel? Can Intel afford not to be in the console/handheld market?
The console and handheld markets are neither large enough nor sufficiently profitable for Intel. The gross margin falls well below the 50% threshold recently established for new product launches. While this sector was crucial for AMD due to its scale at the time, it does not offer the same strategic value for Intel.
 
The console and handheld markets are neither large enough nor sufficiently profitable for Intel. The gross margin falls well below the 50% threshold recently established for new product launches. While this sector was crucial for AMD due to its scale at the time, it does not offer the same strategic value for Intel.

Agreed, I don't think this market is the best use of Intel resources. Mobile (low power) devices historically have been a challenge for Intel. This monster will probably keep you warm at night.
 
Agreed, I don't think this market is the best use of Intel resources. Mobile (low power) devices historically have been a challenge for Intel. This monster will probably keep you warm at night.
Lunar Lake is one such product that Excels at low power and the challenge is mainly due to their methodology of the raw performance that they like over anything else.
 
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