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Why you can't scale down into mobile (Intel)

benb

Active member
Brianhayes: We should probably start a new thread based on your question. "Why you can't scale down into mobile". It's a Clayton Christensen scenario--time and again, a new market is created from a lower performance, lower cost product that you would think an incumbent could recognize as a threat and respond to, but the incumbent just can't quite seem to respond properly. And you sit there agonized, wondering why. It's how business is structured, with incentives and bonuses at stake, is how the Innovator's Dilemma leaves it. That was never very satisfying to me.

Here's how I would structure a more satisfying answer:

  1. Technology sharing shaped the mobile world, technology that Intel rejected (ARM tech)
  2. Intel has two technologies, one dominant (Core) and one the 98 lb weakling (Atom)
  3. Core could scale down to tablets but not mobile (not yet at least)
  4. In the end, Intel discovered they could only support one technology, one approach
  5. That approach was Core
  6. Conclusion: Atom will wither and die, and that's the end of mobile at Intel

From: Intel's Mind-boggling Process Advantage Explained
 
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