The US pricing strategy will have a high possibility to succeed because TSMC Arizona fab capacity is relatively smaller than TSMC's Gigafabs. The first two fabs will have a combined capacity of 50,000 wafers per month. Under the political and strategic consideration, Apple, Qualcomm, Nvidia, AMD, and Broadcom can easily allocate a small percentage of their orders to TSMC Arizona and help it to reach a high utilization rate.
Yes, the cost will increase but it can average out easily with the gigantic order quantity they placed in those non-US TSMC fabs.
I'm not convinced the US pricing plan is going to work. So much negative feedback at the Symposium on that. In my experience cost is everything when it comes to wafers. Maybe some of the big systems companies will pay extra but most chip companies who have margin pressures will not.
Would your company pay 10-20% more for local manufacturing?
Even though Tim Cook of Apple said they would use TSMC AZ I have a hard time believing that. Apple can certainly afford the upcharge but Apple uses a customer process versions and is the first one on a node. By the time that technology hits AZ Apple would be on the next one.
We can do some calculations to see if this US pricing is feasible.
Here are some facts and assumptions:
1. Apple sold 427.1 million units of devices globally in 2023 on iPhone (231.8 million), iPad (135.3 million), Mac PCs (24 million), and Apple Watches (36 million, estimated).
2. TSMC Arizona Fab 1 has a monthly 20,000 of 300mm wafer capacity on N5/N4.
3, Apple 2023 revenue is $383 billion and net profit is $97 billion.
4. Assume Apple will commit to use 30% of TSMC Arizona Fab 1 capacity.
5. Assume each 300mm wafer will produce 400 Apple designed chips.
6. Assume each Apple chip will cost $20 more than the same chip made in Taiwan. The assumption of $20 cost increase for each chip produced in TSMC Arizona is significant. I have seen various cost estimates about the Apple designed/TSMC made chips. One study put the A17 Pro chip (used in the iPhone A15 Pro Max) at $130 a piece. I estimated the
average Apple designed/TSMC made chips is less than $40 a piece across all Apple product lines.
Use above numbers and assumptions, Apple may need to pay $576 million more a year for chips produced in the TSMC Arizona fab. It seems to be a big number but:
1. It adds only
$1.35 additional cost per unit to all Apple devices sold globally or just
$2.48 more to each of the 231.8 million iPhones sold, using 2023 numbers.
2. It's
0.15% of Apple 2023 revenue.
3. It's
0.59% of Apple 2023 net profit.
This is a small price that Apple can manage easily in order to:
1. Proudly Made in USA.
2. Enhance supply chain resilience.
3. Create more high-paying jobs on US soil.
4. Deflate criticism about its economic and social impacts.
5. Better relationship with politicians and regulators among local and federal government, senators, and congressmen.
We can use the same approach to calculate the potential impacts for those who already committed to TSMC Arizona production such as AMD, Nvidia, Qualcomm, and Broadcom. Some of them may gain additional benefits, like national security related applications, by allocating a certain percentage of their orders to TSMC Arizona.
One of the key factors of this approach is that TSMC strategically positioned the Arizona Fab 1 with only 20,000 wafers per month while a typical TSMC Gigafab has a 100,000 wafers monthly output capacity. With such smaller capacity, the Arizona fab is easier to get customer orders without jeopardizing customers' cost structure.
My conclusion: TSMC US Pricing policy will work and the politicians, government, unions, suppliers, TSMC US customers , and TSMC will all happily claim a victory.