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The IoT is not a game, Atari

Don Dingee

The issue that will make or break the IoT is trust.

Paradoxically, at the beginning of the cycle, distrust rules because of the connectivity issues. Many vendors adopted ZigBee early, but they used a private (proprietary) profile so they didn't interoperate and were in theory less penetrable.

SIGFOX is built on the same idea - instead of using a public cell-tower network, set up your own. This partnership seems odd, however:

Atari - Atari(R) and SIGFOX Announce Partnership to Develop Atari-branded Connected Devices Using SIGFOX’s Global IoT Network

Nolan Bushnell is long since removed from Atari. This seems to be a French-centric partnership, little else. I have no idea how SIGFOX expects the Atari brand to translate from game titles into consumer-trusted IoT devices.

Then again, I'm covering this news, so any PR is good PR ...