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Breker Verification Systems Appoints Bill Rothenberg as its Vice President of Sales

Daniel Nenni

Staff member
Responsible for Managing Worldwide Sales Strategy, Operations, Channels

SAN JOSE, CALIF. –– November 13, 2018 –– Breker Verification Systems, the leading provider of Portable Stimulus-compliant software, today announced the appointment of Bill Rothenberg as its vice president of sales, responsible for its expanding sales channel and customer base.

Rothenberg, who reports to Adnan Hamid, Breker’s chief executive officer (CEO) and co-founder, will focus on increasing the size of the Portable Stimulus market sector by leading a professional sales organization and driving customer-facing processes.

“Bill’s ability to leverage technology into mainstream worldwide sales strategies is well known and widely respected,” remarks Hamid. “He has made a significant impact on the growth of many small companies from initial market penetration to broad revenue growth and success. His experience setting sales strategies in the chip verification space is vast and invaluable for Breker.”

Rothenberg began his electronic design automation (EDA) career at SDA, the forerunner of Cadence Design Systems, where he helped drive it into today’s multi-billion dollar organization. He held sales leadership roles at Synopsys, Jasper Design Automation (now part of Cadence), Bluespec and other companies.

“Portable Stimulus is an exciting new development that is starting to capture the attention of chip verification designers,” Rothenberg notes. “It’s a pleasure to be part of Breker the recognized leader in this area to deliver this new technology to the market.”

Breker first introduced a graph-based approach to test case generation in 2008 now known as Portable Stimulus, a standard means of specifying verification intent and behaviors reusable across target platforms. It gives chip design verification groups true Verification GPS (Graph-based, Portable, Shareable) with its Portable Stimulus solutions. Through the use of a Graph-based intent specification in an industry standard language, TrekSoC™ offers proven Portability across verification platforms, scaling from IP to SoC for vertical reuse and SoC to post-silicon for horizontal reuse. It is Shareable across global diverse teams, project revisions and communication channels.

TrekSoC is in use at large and mid-sized semiconductor companies worldwide on a variety of projects, including universal verification methodology (UVM) sequence generation and software-driven test generation from easy-to-author, graph-based representations and hardware/software scenario generation for emulation and system tests. Applications range from servers, networking, graphics processing units (GPUs) and field programmable gate arrays (FPGAs) to mobile and base stations for cellular wireless.

Breker is a founding member and an active participant of the Accellera Portable Stimulus Working Group (PSWG) and contributed a working C++ language representation for standardization efforts.

About Breker Verification Systems
Breker Verification Systems is the leading provider of Portable Stimulus solutions, a standard means to specify verification intent and behaviors reusable across target platforms, and the first company to introduce graph-based verification. Its Portable Stimulus suite of tools is Graph-based to make complex scenarios comprehensible, Portable, eliminating test redundancy across process, and Shareable to foster communication and reuse giving chip design verification groups true Verification GPS. Breker is privately held.

Engage with Breker at:
Twitter: @BrekerSystems

TrekSoC, TrekSoC-Si, TrekBox and SoC Scenario Modeling are registered trademark of Breker Verification Systems. Breker Verification Systems acknowledges trademarks or registered trademarks of other organizations for their respective products.