The IDM model may have been great 20 or 30 years ago, but the world today is very different. Intel and many of its past leaders have been so accustomed to the old, dominant Intel that they couldn’t find a way to move the company forward in the 21st century. Worse, some of them were so indoctrinated by the IDM model that they failed to recognize Intel was already on a dangerous path. At times, their behavior and decisions were not only odd but also damaging.
For example, in 2021, then-CEO Pat Gelsinger launched a series of video campaigns attacking Apple and Mac computers, just as Apple was transitioning its Mac lineup from Intel CPUs to its own M series processors. More importantly, Gelsinger had already announced Intel’s IDM 2.0 strategy and was actively seeking customers for Intel Foundry. Why would Intel and its CEO willingly attack a long-time customer and potential foundry client?
Even stranger, the supposed weaknesses of Apple Macs highlighted in those Intel videos were actually design choices made by the operating system developers or hardware manufacturers, not the weakness of CPUs themselves. Because for many years, both Windows PCs and Apple Macs relied on Intel processors. If anyone were entitled to make such attacks, it would have been Microsoft, Dell, HP, Lenovo, Asus, or Acer, not Intel.
The most concerning part is that within Intel, across the board of directors and senior executives, no one stopped Gelsinger from pursuing such childish and damaging behavior.
Intel had removed those videos from Intel official YouTube channel. But you can still see partial clips from other YouTube channels.