Christmas Season CPU Best Sellers Rank on Amazon: AMD vs. Intel

[hist78]

Merry Christmas to everyone!

I did a study on recent CPU sales on Amazon in the US, Germany, and Japan. In the US, all of the top 10 best sellers are from AMD, and 15 out of the top 20 are from AMD, with only 5 from Intel. AMD also performed very well in the Amazon Germany and Amazon Japan marketplaces. This is a significant difference in sales performance between AMD and Intel.

The following is Amazon's explanation of how they rank the 'Best Sellers".

"Amazon calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR, though recent sales count more than older sales."

"BSRs aren’t influenced by page views or customer reviews. A sales rank doesn’t necessarily indicate product quality or tell you what customers think about a product.

A product can have more than one BSR number if it falls under multiple categories, and the BSR can be different for each. For example, a stainless-steel tumbler might rank #1 in the Tumblers & Water Glasses subcategory and rank #2 in the Kitchen & Dining category.

Rankings can also vary depending on the Amazon store. For example, an item ranked #1 in the US might rank #23 in the Amazon UK or Japan stores."

Best Sellers Ranks: https://sell.amazon.com/blog/amazon-best-sellers-rank#:~:text=The Amazon Best Sellers Rank (BSR) is a metric that,page views or customer reviews.

 

[hist78]

Merry Christmas to everyone!

I did a study on recent CPU sales on Amazon in the US, Germany, and Japan. In the US, all of the top 10 best sellers are from AMD, and 15 out of the top 20 are from AMD, with only 5 from Intel. AMD also performed very well in the Amazon Germany and Amazon Japan marketplaces. This is a significant difference in sales performance between AMD and Intel.

View attachment 2595

The following is Amazon's explanation of how they rank the 'Best Sellers".

"Amazon calculates Best Sellers Ranks using sales volume data. Both recent sales and all-time sales factor into a BSR, though recent sales count more than older sales."

"BSRs aren’t influenced by page views or customer reviews. A sales rank doesn’t necessarily indicate product quality or tell you what customers think about a product.

A product can have more than one BSR number if it falls under multiple categories, and the BSR can be different for each. For example, a stainless-steel tumbler might rank #1 in the Tumblers & Water Glasses subcategory and rank #2 in the Kitchen & Dining category.

Rankings can also vary depending on the Amazon store. For example, an item ranked #1 in the US might rank #23 in the Amazon UK or Japan stores."

Best Sellers Ranks: https://sell.amazon.com/blog/amazon-best-sellers-rank#:~:text=The Amazon Best Sellers Rank (BSR) is a metric that,page views or customer reviews.

The sales mentioned above refer to retail online sales on Amazon. Both AMD and Intel have much larger OEM sales through companies like Dell, Lenovo, HP, Asus, Acer, and others. These sales can be influenced by various factors such as profit margins, promotions, rebates, availability, contract commitments, performance, quality, and regulations, among others. It will be interesting to see if OEM channel sales reflect a similar trend to Amazon's

 

[XYang2023]

The sales mentioned above refer to retail online sales on Amazon. Both AMD and Intel have much larger OEM sales through companies like Dell, Lenovo, HP, Asus, Acer, and others. These sales can be influenced by various factors such as profit margins, promotions, rebates, availability, contract commitments, performance, quality, and regulations, among others. It will be interesting to see if OEM channel sales reflect a similar trend to Amazon's

Someone on Twitter mentioned a few days ago that the OEM market is very different, with Intel dominating it. It is quite distinct from the DIY market, which is more limited in size.

https://videocardz.com/newz/intel-has-no-immediate-plans-for-core-series-with-3d-v-cache-but-confirms-large-cache-for-future-xeon-cpus

 

[hist78]

Someone on Twitter mentioned a few days ago that the OEM market is very different, with Intel dominating it. It is quite distinct from the DIY market, which is more limited in size.

https://videocardz.com/newz/intel-has-no-immediate-plans-for-core-series-with-3d-v-cache-but-confirms-large-cache-for-future-xeon-cpus

Yes, the OEM market is different and influenced by the factors I mentioned earlier. My question is, why is Intel performing so poorly in Amazon retail sales? Especially considering there are no Intel CPUs in the top 10 Amazon Best Sellers rankings for Amazon US. From expensive to budget models, AMD is performing exceptionally well. Is this due to performance, price-to-performance ratio, or something else? If this trend spills over into the OEM market, Intel could face even bigger trouble.

As of December 25, 2024:

 

[XYang2023]

X3d is a factor. Intel has it and will use it in Clearwater Forest.

For non-gaming, such as video production, Intel CPU is the preferred choice for its media engines. AMD's CPUs (and Nvidia's GPUs) cannot decode (accelerate) certain codecs.

 

[hist78]

As of December 25, 2024:

 

[hist78]

As of December 25, 2024:

 

[hist78]

X3d is a factor. Intel has it and will use it in Clearwater Forest.

For non-gaming, such as video production, Intel CPU is the preferred choice for its media engines. AMD's CPUs (and Nvidia's GPUs) cannot decode (accelerate) certain codecs.

Depending on the video codec a particular person is looking for, AMD, Nvidia, and Intel each have their weaknesses or shortcomings in their graphics cards.

On the other hand, I don't believe the reason is as simple as gaming performance. We have to remember that Intel is not a startup company that just discovered the gaming market and plans to release 'a' solution next year. Intel is 56 years old.

 

[XYang2023]

Modern mirrorless cameras, such as those from Sony, do have professional codecs (10-bit 4:2:2).

ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (White)

store.sony.com.au

In the DIY market, I believe gaming makes up a significant proportion. Whenever I visit PC part resellers, most customers seem to be there for gaming PCs. Even the shops themselves often choose RGB lighting for decoration and prominently display gaming PCs.

 

[hist78]

Modern mirrorless cameras, such as those from Sony, do have professional codecs (10-bit 4:2:2).

ZV-E10 II | APS-C Interchangeable-Lens Vlog Camera (White)

store.sony.com.au

In the DIY market, I believe gaming makes up a significant proportion. Whenever I visit PC part resellers, most customers seem to be there for gaming PCs. Even the shops themselves often choose RGB lighting for decoration and prominently display gaming PCs.

Why Intel is missing (or very weak) from the gaming market? If we assume most of the Amazon CPU buyers are for gaming.

 

[XYang2023]

When looking at the list, there are many Ryzen 5 CPUs, which appear to be older-generation processors available at lower costs (motherboard, RAM, etc).

I think those people are also most likely to consider purchasing Intel B580 GPUs.

 

[Maximus]

Why Intel is missing (or very weak) from the gaming market? If we assume most of the Amazon CPU buyers are for gaming.

Intel won't bring 3D V-Cache-like tech to consumer CPUs for now — next-gen Clearwater Forest Xeon CPUs will feature "Local Cache" in the base tile akin to AMD's 3D V-Cache

If only Intel would bring this to the mainstream market.

www.tomshardware.com

Clearwater Forest is turning out to be an entirely different beast. It will incorporate not only the latest goods from Intel Foundry—like Foveros Direct 3D, RibbonFET, PowerVia, and EMIB 3.5D—but also 3D cache, which Intel calls "Local Cache," per an interview with Intel's Florian Maislinger conducted by der8auer and Bens Hardware. And sadly, Team Blue has no plans to introduce AMD 3D V-cache-esque capabilities in its desktop CPUs.

"For us, [gaming] is not an extremely large mass market," Maslinger said. "We sell a lot of CPUs that are not necessarily used for gaming.
----
So basically in the near future, Intel has no answer to CPU for gaming.

 

[XYang2023]

Intel won't bring 3D V-Cache-like tech to consumer CPUs for now — next-gen Clearwater Forest Xeon CPUs will feature "Local Cache" in the base tile akin to AMD's 3D V-Cache

If only Intel would bring this to the mainstream market.

www.tomshardware.com

Clearwater Forest is turning out to be an entirely different beast. It will incorporate not only the latest goods from Intel Foundry—like Foveros Direct 3D, RibbonFET, PowerVia, and EMIB 3.5D—but also 3D cache, which Intel calls "Local Cache," per an interview with Intel's Florian Maislinger conducted by der8auer and Bens Hardware. And sadly, Team Blue has no plans to introduce AMD 3D V-cache-esque capabilities in its desktop CPUs.

"For us, [gaming] is not an extremely large mass market," Maslinger said. "We sell a lot of CPUs that are not necessarily used for gaming.
----
So basically in the near future, Intel has no answer to CPU for gaming.

For higher resolutions, this issue becomes less significant. The desktop market is transitioning to 1440p and higher resolutions. Most importantly, the DIY gaming market is relatively small.

 

[Xebec]

Yes, the OEM market is different and influenced by the factors I mentioned earlier. My question is, why is Intel performing so poorly in Amazon retail sales? Especially considering there are no Intel CPUs in the top 10 Amazon Best Sellers rankings for Amazon US. From expensive to budget models, AMD is performing exceptionally well. Is this due to performance, price-to-performance ratio, or something else? If this trend spills over into the OEM market, Intel could face even bigger trouble.

As of December 25, 2024:

In Germany, the "MindFactory" results look even more bleak for Intel historically, with a huge pro-AMD result. Note this Amazon result has been steadily getting worse for Intel over many years.

Here are some of the reasons they've lost the DIY retail desktop market:

- Major reputation loss from 13th-14th gen instability; stability was always the KEY reason for going Intel
- AMD having long life sockets (AM4, AM5) - "don't buy a dead end socket"
- AMD selling more cores for the same price up until recently
- AMD (X3D) dominating gaming value for 3 years*
- Intel has no high performance APUs on desktop to match AMD
- 14nm+++ becoming a meme (which equated Intel with "cannot innovate")
- "I want real cores" (misinformation about e-cores)

*-- the total system cost for Intel is much higher (more power hungry CPUs demand better cooling, a larger PSU, more exotic RAM, and a more expensive CPU on top of that)

 

[Xebec]

For higher resolutions, this issue becomes less significant. The desktop market is transitioning to 1440p and higher resolutions. Most importantly, the DIY gaming market is relatively small.

The problem is when Intel loses gaming reviews -- it doesn't generally matter if it's 3% or 25% -- Intel just gets perceived as "slower". Gamers also tend to be vocal and influence other DIYers purchase decisions.

 

[siliconbruh999]

*-- the total system cost for Intel is much higher (more power hungry CPUs demand better cooling, a larger PSU, more exotic RAM, and a more expensive CPU on top of that)

This is not true tbh unless you are buying top of the line like I7/I9 and a 13600K is relatively less power hungry good and has a decent price tag no need for exotic Ram as well the platform is cheaper as well (Z690/790) somethings are just made up you can also buy 12600K/12700K for cheap as well

 

[MKWVentures]

How does Intel Client sales compare to AMD client sales overall?

 

[Maximus]

How does Intel Client sales compare to AMD client sales overall?

AMD's desktop PC market share skyrockets amid Intel's Raptor Lake CPU crashing scandal — AMD makes biggest leap in recent history

Though Intel says it was an inventory adjustment at one of its customers.

www.tomshardware.com

In Q3 2024, AMD held 23.9% of the x86 market share by unit and 21.7% by revenue for total client sales.

Despite Intel maintaining over 70% of the x86 market share, AMD's competitive products are expected to constrain Intel's ability to charge premium prices.

 

[Xebec]

This is not true tbh unless you are buying top of the line like I7/I9 and a 13600K is relatively less power hungry good and has a decent price tag no need for exotic Ram as well the platform is cheaper as well (Z690/790) somethings are just made up you can also buy 12600K/12700K for cheap as well

Fair, it's not "terrible" for the lower end parts, and it's relatively efficient for gaming actually - but 13600K still needs an extra 52W at the CPU for comparable app performance vs a 7700X (~ 70W at the wall):

Applications (multithread) averages, stock (relative performance % vs 7800X3D):
5900X - 131W - (92.2%)
7700X - 135W - (103.1%)
7800X3D - 77W - (100%)
13600K - 187W - (106.6%)

Games, average:
5800X3D - 47W (78.2%)
7800X3D - 49W (100%)
7700X - 62W (83.4%)
13600K - 74W (84.9%)
Source: https://www.techpowerup.com/review/amd-ryzen-7-7800x3d/23.html

Again it's sort of a mindshare thing. Everyone reads the K-series reviews and then buys whatever they think they need based on budget, value.

 

[Maximus]

The problem is when Intel loses gaming reviews -- it doesn't generally matter if it's 3% or 25% -- Intel just gets perceived as "slower". Gamers also tend to be vocal and influence other DIYers purchase decisions.

Yes, it's all about the selling points. That's why Intel has been pushing their desktop CPUs so hard, using twice the power to claim the gaming king title (thanks to their excellent foundry processes). However, this strategy is faltering due to AMD's X3D product launch. The gaming performance gap between AMD's X3D products and Intel's CPUs can't be bridged, even with excessive power consumption.

Currently, for the gaming crown, AMD's X3D leads. AMD also excels in efficiency. In terms of stability, Intel has faced issues with their 13th and 14th gen desktop CPUs. Moreover, Intel lacks the flexibility to significantly lower their CPU prices to stay competitive. They can price their B580 GPUs reasonably and receive positive reviews because their GPU sales are much lower than their CPU sales.

Arrow Lake (15th gen desktop CPU) is a prime example. Its gaming performance has regressed compared to the 14th gen. Although Arrow Lake's efficiency is better, AMD's CPUs are still more efficient. Additionally, Arrow Lake is produced on a more expensive node (N3B) than Zen 5 (N4) and is sold at a higher price.