For some marketers the operative mantra is go big or go home. It looks like Apple and Google are both taking a harder look at the automotive industry and have decided to go home.
The media is rife with reports of Apple hemorrhaging automotive engineers while senior executives on Google’s automated driving team have been skipping… Read More
I strongly recommend giving a listen to John McElroy’s panel discussion podcast featuring Julia Steyn (pictured on the right, above), vice president of urban mobility and Maven for General Motors along with John Voelcker of Green Car Reports and Rebecca Lindland of Kelley Blue Book. Steyn offered up a mountain of substance regarding… Read More
One of the most terrifying moments one can experience as a driver or passenger in a Tesla Model S driving with autopilot turned on is the realization that the system cannot recognize intersections or traffic lights. It seems like such a basic and obvious requirement for automated driving but the Model S can’t hack it –… Read More
With hundreds of billions of dollars overseas and ridiculous profits domestically it is safe to say that Apple can have its way with whatever industry, market or project it sets its mind to. The only sad thing is that money alone can’t cure cancer or bring Middle East peace. Money can, however, help bring a new car company into… Read More
Paul McLellan and I attended the 2014 Embedded Vision Summit in Silicon Valley this week. The most interesting session for me was on the new Google car that was announced earlier in the week. But first, to set the stage, let’s look at a new study by the National Highway Traffic Safety Administration (NHTSA) that shows motor vehicle… Read More