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Lazy salesmanship, and lawyers running the company. Back in ARM's darkest days, they were ready to send their cores on USB sticks by DHL on the day of the payment.
MIPS circa 2010 - "pay our lawyers to review your purchase proposal"
Remember, ARM bought Artisan which did the "free" IP business model. It all went downhill from there (I worked for an Artisan competitor). It was definitely a "Hail Mary" pass but it worked.