Array
(
    [content] => 
    [params] => Array
        (
            [0] => /forum/threads/samsung-or-micromax.5480/
        )

    [addOns] => Array
        (
            [DL6/MLTP] => 13
            [Hampel/TimeZoneDebug] => 1000070
            [SV/ChangePostDate] => 2010200
            [SemiWiki/Newsletter] => 1000010
            [SemiWiki/WPMenu] => 1000010
            [SemiWiki/XPressExtend] => 1000010
            [ThemeHouse/XLink] => 1000970
            [ThemeHouse/XPress] => 1010570
            [XF] => 2021770
            [XFI] => 1050270
        )

    [wordpress] => /var/www/html
)

Samsung or Micromax?

Pawan Fangaria

New member
According to Canalys.com research firm, in December, Micromax (Indian domestic phone maker) replaced Samsung as top Smartphone seller in India, the third largest Smartphone market in the world. Micromax reached 22% market share in smartphone shipment in India as compared to 20% of Samsung. Earlier, in August, Counterpoint research (Hong Kong based firm) had indicated 16.6% share of Micromax compared to 14.4% of Samsung.

However, according to another research firm, GfK Custom Research Llc, actual sales data show Samsung as continuing to top Smartphone sales in India. The firm says that in Oct-Dec quarter Samsung's sales by volume was 34.3% and that by value was 35.8%. Similar view was projected by the research firm Covergence Catalyst saying that Samsung is the market leader in India.

View attachment 13188 View attachment 13189

My observation is that actual truth will come out in next couple of quarters. Having said that, I see Samsung getting competition from top-end as well as bottom-end. Even in China (a so called low price point market) we saw Apple leading in last quarter. Well in India, the story is that majority of the market falls in the range of $100 - $200 price band. This price band has more that 60% of smartphone share in terms of number of units.

In the top segment, we see Samsung came up with Galaxy S6; need to see how it fares in the market. However, we do not see a budging phone from Samsung in the low-end market. It must bring something like Google Android1 phones which are sold by Micromax, Karbonn, and Spice within $100 range.

Sure, India and China are competing grounds these days. In India we saw 90% growth in smartphone market in this Dec compared to a year ago. People want to swap their cellphones with Smartphones by spending a little higher that what they spent for their cellphones!
 
I am wondering consumers in India are looking for value (features vs price) or brand name? If people don't care too much about the brands and manufacurers, then Samsung will be in big trouble.
 
People from both camps, brand lovers as well as value buyers are there. However, majority of them for smartphones fall into the later category. In the last quarter 23% of overall smartphone shipments were priced under $100 and 41% were priced between $100 and $200.
 
Another research group, CyberMedia Research reports Samsung's market share, as of Dec 2014, declining to 16.5% compared to 20.3% in Jan 2014. Again these figures are based on shipment data. I guess, shipment to actual sale is a matter of time.
 
Samsung's rival in India, Micromax is reported to be fueled with financial muscle from external sources to further compete against Samsung in the Smartphone market. Japan's mobile investment firm, SoftBank Corp. is planning to pickup stake in Micromax to the tune of $1 billion.

Micromax was planning to further augment its offerings in Smartphones including IoT specific features in future.
 
Back
Top