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Apple’s iPhone 17 lineup has outperformed its predecessor by 14% in early sales across the United States and China, according to Counterpoint Research. During the first ten days of availability, the base iPhone 17 model nearly doubled the sales of the iPhone 16 in China, while combined U.S. and China figures rose roughly 31% for the base model. Analysts attribute the surge to Apple’s decision to offer meaningful upgrades—such as a faster processor, brighter display, larger base storage, and enhanced front camera—at the same starting price as last year’s model.
The strong early performance underscores solid consumer demand in Apple’s two largest markets, particularly in China, where the company faces intense competition from domestic smartphone brands. In the U.S., the higher-end Pro and Max models reportedly drove much of the growth, suggesting continued appeal among premium buyers.
While the 14% increase signals strong launch momentum, analysts caution that the figures reflect only the first ten days of sales, which often capture early adopters. Still, the iPhone 17’s early success provides Apple with a welcome boost amid a mature global smartphone market and could strengthen investor confidence ahead of the critical holiday season.