For Intel not even close. It could take months for Lip-Bu to truly understand what he has signed up for. Let's call it the honeymoon period, 6-12 months.
Intel will outsource marketing to Accenture and AI, laying off many of its own workers
- Thread starter XYang2023
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For Intel not even close. It could take months for Lip-Bu to truly understand what he has signed up for. Let's call it the honeymoon period, 6-12 months.
You mention Saleforce , another drain on companies resources.
Sounds like Intel gonna be paying out of money to folk doing very little
I don't know their operations. Companies took those services for economic reasons which is the basis of the current AI trend.
So you are saying Lip-Bu is stupid? Kind of sounds like it. Clearly you do not know him.
siliconbruh999
Well-known member
Just hope they don't hand over the main products marketing to Accenture that would be the worse thing to do.
Outsourcing what should be a key function to people who have no skin in the game other than charge you a premium.
Nothing to do with being stupid , just seems like a very strange move.
Are you also saying the management is stupid?
The Computer-Science Bubble Is Bursting
Artificial intelligence is ideally suited to replacing the very type of person who built it.
www.theatlantic.com
The economic reasons are usually short term boost , then the screw gets turned and there is no way out from the service provider you are committed to.
Geoffrey Hinton: These Jobs Will Be Replaced Due to AI | Entrepreneur
The Godfather of AI, Geoffrey Hinton, says the technology will replace paralegals and call center jobs. More broadly, all "mundane intellectual labor" will be automated, he says.
www.entrepreneur.com
siliconbruh999
Well-known member
It all depends on what part of marketing is outsourced getting them to do their bread and butter of Client and DC than they are stupid if not than they are not stupid.
I believe Intel management was shackled by unnecessary layers and processes. This is my personal experience working with Intel on different projects over the years. I also remember renegade Intel groups that really got stuff done but disappeared as time went on. Lip-Bu has said the same, management layers will be reduced and decision makers will be held accountable. Will that be enough to get Intel back into a leadership opinion? I hope so but time will tell.
siliconbruh999
Well-known member
As long as it doesn't hallucinates and promise feature that doesn't exists
As long as it doesn't hallucinates and promise feature that doesn't exists
I use ChatGPT most days for research and fact checking. ChatGPT is also integrated into SemiWiki for content summaries and SEO. Since I have a proper semiconductor education and experience I have found it to be a useful tool. The first year I did see questionable results but it has improved significantly. It is important that you keep an eye out for misinformation and the questions and follow-up questions you ask are key because it can take you down a rabbit hole if you are not careful.
Bottom line: In the hands of knowledgeable person AI is very useful today and will continue improve. Intel has skilled marketing people that will be working with Accenture so I see this as a big positive. In fact, I would expect AMD and other companies to follow suit if they haven't already because at some point AI will provide a critical business advantage and you do not want to be on the tail end of that.
Sound reasonable?
Intel to outsource marketing to Accenture and AI, resulting in more layoffs
Anton Shilov
Who makes up these titles? Actually, the layoffs were due to a bloated and ineffective marketing group. Word to the wise, do your job or AI will do it for you.
Question -- What is the actual scope of Intel "marketing"?
Is it:
- Branding materials only
- Does it include B2C *and* B2B?
- Is there any overlap between sales and marketing at Intel? (some companies have blurred lines here). What is the overlap?
- Does it include Foundry and Products?
And lastly - was the marketing group laid off .. global marketing? Does Intel have any other marketing groups that are not impacted?
Is it:
- Branding materials only
- Does it include B2C *and* B2B?
- Is there any overlap between sales and marketing at Intel? (some companies have blurred lines here). What is the overlap?
- Does it include Foundry and Products?
And lastly - was the marketing group laid off .. global marketing? Does Intel have any other marketing groups that are not impacted?
I agree. Good and effective marketing needs deep insight into the ongoing production, but also research and development and I'm not sure if Intel's "close to their chest / this is all confidential IP" secrecy is willing to share those insights. Very questionable move.
MKWVentures
Moderator
Historically, "marketing" at Intel has many very different areas.
Technical marketing (and Field application engineers) and strategic marketing are part of Business unit and would be difficult to outsource.
Branding, advertising marketing, campaigns is more tied to sales.
this organization was disputed even 10-20 years ago about who controls what and what is the scope. I would guess the hit will be on SMG type people.
I would expect this would be the type of thing LBT would completely overhaul since it has historically seemed to have redundancies and inefficiencies.