ASUS boss calls the MacBook Neo a "shock to the entire industry" — but still downplays it as a "content consumption" slab, like iPad

[soAsian]

ASUS throws shade at the MacBook Neo — describing it as a glorified iPad

ASUS Co-CEO calls Apple’s MacBook Neo a “shock to the industry,” but dismisses it as a content consumption device with limited productivity.

www.windowscentral.com

"While the executive admitted that the MacBook Neo is a real threat, he questioned its capabilities to handle complex tasks that may require more computing power."

I watched some reviews on YouTube. The MacBook Neo got very positive reviews from its target customers. Even though the specs are low, it feels like a home run for Apple at that price point.

Is this a golden age for the semis industry with Apple’s low price laptop? Is TSMC making the Apple A18?

 

[Xebec]

Is this a golden age for the semis industry with Apple’s low price laptop? Is TSMC making the Apple A18?

Apple A18 Pro is indeed a TSMC N3E chip (105mm2).

Also, I think "low specs" are relative at this point. The A18 Pro's cores are still quite strong, and the macOS is a bit leaner than Windows. Apple's laptops also don't come with the bloatware that HP, Dell, Lenovo, and friends love to add.. This is far above what/when Intel introduced the netbooks..

I think this is great for the price honestly. It even comes with the same keyboard as the higher end Macbook Pros, minus the backlight.