The Car Data Monetization Muddle

The Car Data Monetization Muddle
by Roger C. Lanctot on 09-30-2020 at 6:00 am

The Car Data Monetization Muddle

Four years ago, this month, McKinsey published a report – “Monetizing Car Data” – which continues to simultaneously haunt and mock the automotive industry. The report claimed that by 2030 the so-called “car data market” would be worth as much as $750B.

SOURCE: McKinsey

This report spawned… Read More